--- title: SGI-UK HubSpot Case Study | Discover Digital description: IWFM slashed membership application time from 35 days to 2.5 days with Discover Digital’s HubSpot-led form redesign, automation and smarter PPC targeting --- ## Our Services Digital Marketing Audit Hubspot Landing Pages Digital Consultancy PPC 25 k Migration of contacts from Kentico to HubSpot 25 Custom HubSpot Modules 100 % Increase of New Members ***Transforming** *IWFM’s membership sign-up journey through Discover Digital’s ***HubSpot-driven redesign*** and ***smarter PPC targeting***. The overhaul slashed application time from ***35 days to 2.5 days***, enabling sustained membership growth. ## Kentico Solution ![AdobeStock_1169766009](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_1169766009.jpeg?width=2000&name=AdobeStock_1169766009.jpeg) #### **Member Management** The member's management has been enhanced via re-architecting the Kentico developed management system. ![AdobeStock_930697436](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_930697436.jpeg?width=2000&name=AdobeStock_930697436.jpeg) #### **Custom Modules** SGI-UK required custom-built modules to deal with their organisational structure. ![AdobeStock_534165344](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_534165344.jpeg?width=2000&name=AdobeStock_534165344.jpeg) #### **Compliance** Kentico’s native functionality has handled compliance and security concerns and challenges. ![AdobeStock_1106482461](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_1106482461.jpeg?width=2000&name=AdobeStock_1106482461.jpeg) #### **Multiple Websites** Migrating the multiple websites and applications into Kentico has been achieved via creating a Kentico Multi-Purpose E-commerce module. ## Multi-Purpose E-commerce Utilising various Kentico Components and complementing them with customisation, Discover Digital has developed a multi-purpose e-commerce component that allows several transactional activities to take place via the website. These are: - **Merch Made Simple** – SGI-UK Shop where visitors can purchase merchandise online. - **Courses, Click & Go** – Platform offering a variety of courses for visitors to register and purchase. - **Global Subscriptions, Effortlessly **– Worldwide access to SGI-UK magazine. - **Donating, Digitally Done Right** – Donations to the organisation can be made entirely online. ![sgi_homepage](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/sgi_homepage.webp?width=1200&length=1200&name=sgi_homepage.webp) ![sgi_shop](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/sgi_shop.webp?width=1200&length=1200&name=sgi_shop.webp) ![AdobeStock_885651459_v2](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_885651459_v2.png?width=2000&name=AdobeStock_885651459_v2.png) ## From Complexity to Clarity: SGI-UK’s Digital Evolution - **Smooth Platform Migration - **SGI-UK switched to Discover Digital and successfully moved multiple websites into one Kentico platform. - **Reliable Member System -** The site supports 16,000+ members and 620 local groups, using a custom system that needed updates and simplification. - **Simplified & Compliant Architecture -** We reduced complexity by using more built-in Kentico features and ensured full GDPR compliance. - **Modern, User-Friendly Design - ** All websites were redesigned to be clean, easy to use, and still true to SGI-UK’s brand. ## Google & Meta Ads Campaigns - **Precision Targeting** – Our data-driven approach ensured ads reached the right audience, maximising engagement and conversions. - **Optimised Campaigns** – Continuous performance analysis and refinement led to higher ad efficiency and ROI. - **Increased Membership Growth** – Strategic ad placements and compelling messaging drove new sign-ups and renewals. - **Enhanced Campaign Engagement** – A/B testing and audience segmentation improved interaction rates across Google and Meta platforms. ![Google and Meta Ads](https://discoverdigital.com/hs-fs/hubfs/Client%20Images/Case-Studies/Google%20and%20Meta%20Ads.jpeg?width=2000&height=2000&name=Google%20and%20Meta%20Ads.jpeg) > ## **The migration from Microsoft Dynamics to HubSpot was a complex task, but the team at Discover Digital handled it with expertise and professionalism. 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