In a world full of largely undifferentiated products and services the greatest opportunity for value creation resides in setting up experiences. Experiences are rich, multi-sensory affairs that engage all of the customer's senses and create a lasting impressions. They are also personal, customizable, and unique to each individual.

If you want to create a digital experience that your customers will love, you need to start by understanding what they value. Then, you need to put a lot of thought and creativity into how you can engage and delight them. The end result will be worth the effort, as customers who have had a great experience with your company are far more likely to come back and do business with you again.

Discover Digital has a well tested 10 point process to help you create lasting user experiences that will delight your customers.

  1. Landscape Research 
  2. Personas
  3. User Journeys
  4. Conversion Targets
  5. Feature Specification
  6. Wireframes
  7. Prototypes
  8.  Creative (Visual) Designs
  9.  User Testing
  10.  Plan to deliver the experience