In a world full of largely undifferentiated products and services the greatest opportunity for value creation resides in setting up experiences. Experiences are rich, multi-sensory affairs that engage all of the customer's senses and create a lasting impression. They are also personal, customizable, and unique to each individual.

Creating an experience that stands out from the crowd is not easy. It requires a deep understanding of your customer base and what they value.  It also requires a lot of creativity and innovation to come up with new ways to engage and delight your customers.

Some companies are better at creating experiences than others. Apple is a prime example. Their products are not just well designed, they are also highly intuitive and easy to use. This makes them a joy to use, something that is reflected in the company's high customer satisfaction ratings.

If you want to create a digital experience that your customers will love, you need to start by understanding what they value. Then, you need to put a lot of thought and creativity into how you can engage and delight them. The end result will be worth the effort, as customers who have had a great experience with your company are far more likely to come back and do business with you again.

UX Research & Analysis

The user-centered design process starts with user Research. What do your clients and your internal stakeholders think about your digital landscape? What picture does the analytics paint? What is your competition doing? There is a wealth of information that we can gather to build the foundation of your new user-centered design process 

The next step is Analysis. We need to take all that information and start to tease out the trends, opportunities and challenges that we see. This is where we get creative. We imagine how things can be different and better. 

The final step in UX Design is Design. We take all of that Analysis and craft it into a cohesive plan. This is where we decide what the user experience is going to look like. How are we going to make it better? What needs to change?

The user design thinking process,  experience is the heart of your digital strategy. It is what will differentiate you from the competition and help you succeed in today's crowded market.

Creating an experience that stands out from the crowd is not easy, but it can be done. It requires a deep understanding of your customers and what they value, as well as a lot of creativity and innovation.

The result is a roadmap that will take your business from where you are today, to the new state of tomorrow.

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User Journeys and Prototyping

We will work with your teams to map the complete sum of experiences that users go through when interacting with your business and your brand. We will create interactive prototypes where you can view and test the user experience and ability to make interventions before any development takes place. 

After the user experience is designed, it is important to test it with real-world users. This will help you gauge how well it works and make any necessary changes. Usability tests can be conducted in a variety of ways, but the most common is through a series of tasks that are given to participants to complete.

The goal of usability testing is to determine how well the user experience meets the needs of your users. If it does not meet their needs, then changes need to be made. Usability tests can also help you identify any potential problems with the design and fix them before they become a bigger issue.

A successful user experience is essential for success in today's digital world. An end user's interaction with a product or service is key to the overall experience. By understanding what they value and engaging them in a creative and delightful way, you can create an experience that will set your business apart from the competition.

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UX Specification

All the outputs of our User Experience exercise will be documented, shared and signed off by your team.   Interaction Design (IxD) focuses on creating systems that allow users to interact with digital content in a way that is both meaningful and satisfying. Information Architecture (IA) is the practice of organizing and labelling content in a way that makes it easy for users to find and understand.

Visual Design 

Visual design encompasses everything from the fonts you choose to the colours you use. It's about creating a visual language that users can understand and using it to create a unique and memorable experience.

This is an exciting time for businesses as we move away from isolated product-focused experiences into holistic customer-centric ones. Are you ready to join Discover IT on this journey?

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