A product website for BTG plc, a global specialist healthcare company. The site contains information for patients and healthcare professionals on the product Varithena® for varicose vein treatment.
The Varithena US Website falls within the BTG Plc umbrella of websites, under the Interventional Vascular group. Although the drug is available in Canada this quote covers only the US geography. No other content for any other geographies is in the scope of this quote. The four main goals of this site are:
Design and Responsiveness development.
After finishing the initial planning phase, concentration turned to the design requirements. Smartphone and tablet use has increased rapidly, so making the site work on a range of devices was critical. To that end, attention was paid to making the responsive design work for all devices. Discover Digital created fluid grid-based layouts. Kentico also uses Bootstrap for the back end that is very useful for rapid design development. The site is easy to manage and customisable. The website allows users to access an array of information quickly and the nature of the site requires everything to run quickly and smoothly.