Discover Digital: "Discover IT" are Rebranding

Ifigenia Arampelou

Director of Digital Transformation

We are very excited to share with you that Discover IT is rebranding to "Discover Digital".

Adam Judd, Managing Director of Discover Digital: 

“Rebranding is necessary; our previous name didn't accurately reflect what the company does today.  Our new name communicates clearly who we are and what we do. We help businesses succeed by masterly crafting their Digital Strategy, enabling them to transform, freeing them from unnecessary manual work and architect their automation journey.”

"Discover" accurately reflects the company's focus on taking businesses on the journey of Discovery. "Digital" is a more accurate description of the services the company offers, which include digital transformation and strategy, UI/UX design, web development, systems integrations and Digital Marketing. The new name will enable the company to better communicate its brand message and reach our audience.

We collaborated with Bohdan Harbaruk, a Logo and Brand Identity Designer based in Lviv, Ukraine, to develop a brand that represents this. The hardest part of this exercise was choosing just one of Bohdan’s creative and intelligent designs.

We would like to thank all our clients and partners for working with us through the selection process, it has been a pleasure, as always.

The New Logo

Discover Digital logo has two versions of the logo for white and dark backgrounds.

Clear Space

Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. Green indicates clear space, which must be kept from other elements wherever possible.

Colours

Colours and their consistent use are essential for a solid visual identity. Our colours are specified as HEX colours. All colours should match the value for these codes as far as possible to ensure identical colours in all media.

Font 

Font the logotype is based on.

A trip down Memory Lane

This isn't our first rebrand, and it probably won't be the last. Over the years, we've learned that rebranding is an essential part of staying relevant and keeping up with the times. We are Champions of Change!

We have come a long way in terms of our logo. We're excited about our new name and look forward to helping our clients discover their digital potential in the years to come.

What do you think of our new brand? Let us know...