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Ifigenia Arampelou
Director of Digital Transformation

What is Digital Transformation?

Digital transformation is a vital process for businesses in today's rapidly evolving digital landscape. By embracing digital technologies, organizations can increase efficiency, reduce costs, and better meet the needs of their customers. However, many businesses struggle with where to begin when it comes to digital transformation. In this blog post, we'll explore the five top steps you can take to kickstart your digital transformation journey and stay ahead of the curve. But before we dive in, let's take a look at some statistics that highlight the importance of digital transformation.

Digital Transformation Statistics 

Here are some key statistics to give you an idea of the scale of the transformation taking place and its relevant importance:

  • According to a report by McKinsey, companies that prioritize digital transformation are 1.5 times more likely to report revenue growth than those that don't.
  • A survey by PwC found that 73% of business leaders believe that digital transformation is a top priority for their organization.
  • By 2023, it's estimated that global spending on digital transformation will reach $2.3 trillion, according to IDC.

Digital Transformation Steps 

But where to start? Here are some key steps that will help to start, shape and be successful in your digital transformation journey:

Step 1. Assess your current situation: The first step to starting your digital transformation is to assess your current situation. This involves identifying your business goals, analyzing your current processes, and identifying areas that can be improved through digital technology. By understanding where you are now, you can better plan for where you want to be.

Step 2. Develop a digital strategy: Once you have assessed your current situation, the next step is to develop a digital strategy. This involves setting clear goals and objectives, identifying the digital tools and technologies that will help you achieve them, and creating a roadmap for implementation. A well-defined digital strategy will help you stay focused and on track throughout the transformation process.

Step 3: Invest in the right technology: Choosing the right technology is critical for digital transformation success. You need to select technology that aligns with your business goals, integrates with your existing systems, and is scalable for future growth. It's also important to consider factors like security, reliability, and ease of use when selecting technology. The right digital technologies that support your digital strategy are critical to your success. 

Step 4: Build a digital culture: Digital transformation is not just about technology; it's also about people. Building a digital culture involves creating an environment that embraces digital innovation, encourages collaboration, and fosters a willingness to learn and experiment. This includes investing in employee training and development, promoting digital literacy, and recognizing and rewarding digital achievements.

Step 5: Monitor and adapt: Digital transformation is an ongoing process, and it's important to continuously monitor and adapt your strategy as needed. This involves measuring the success of your digital initiatives, gathering feedback from employees and customers, and using this information to make informed decisions and improvements. Your digital strategy is continuously tested and it needs an going management and fine-tuning in order to yield the desired results.  


By following these five steps, you can set your business on a path towards successful digital transformation. To have an in-depth conversation about your specific circumstances and requirements contact us to book an appointment! 

Alternatively send us an enquiry and we will get in contact with you!