author img
Ifigenia Arampelou
Director of Digital Transformation

 How to Write an RFP for a Digital Project: A Step-by-Step Guide


Writing a Request for Proposal (RFP) for a digital project is a critical step in finding the right agency  to bring your vision to life. Whether you're looking to build a website, develop a mobile app, or craft a digital marketing campaign, a well written RFP can help you attract qualified vendors and ensure a successful project outcome. In this guide, we'll walk you through the essential steps of writing an effective RFP for your digital project, helping you define your project requirements, evaluate potential partners, and ultimately make an informed decision.

Define Your Project Objectives

Begin your RFP by clearly defining the objectives and goals of your digital project. Outline the purpose of the project, target audience, desired outcomes, and make sure you note any specific challenges or requirements you may have. This section sets the foundation for the rest of the document and helps vendors understand your ask.

Provide Project Background

Give a brief overview of your organization, its industry, and the context of the digital project. Include information about your current digital presence, existing systems or platforms, and any previous initiatives that are relevant to the project. This background information helps vendors understand your organization's unique needs and challenges.

Outline Scope of Work

Detail the scope of work for the digital project. Break it down into specific deliverables, tasks, and milestones. Be as specific as possible to ensure vendors understand the extent of the project and can provide accurate proposals. Include information about desired features, functionality, design requirements, integrations, and any other project-specific details.

Provide Technical Requirements

If your digital project has specific technical requirements, clearly outline them in this section. Include details about preferred technologies, platforms, programming languages, hosting requirements, security considerations, and any other technical specifications that are crucial to the project's success. This helps vendors assess their technical capabilities and determine if they are a good fit.

Vendor Qualifications

Specify the qualifications and experience you're looking for in potential vendors. Include criteria such as relevant industry experience, expertise in specific technologies, past project portfolio, team capabilities, and certifications. This section helps you filter out vendors who may not meet your requirements and shortlist those who have the necessary expertise.

Ask for Pricing and Timelines

Request vendors to provide pricing information and proposed timelines for the project. Ask for a breakdown of costs, including any recurring fees, licensing, or maintenance charges. Additionally, specify any contractual requirements, such as payment terms and intellectual property rights. This allows you to compare proposals based on cost and timeline, ensuring they align with your budget and project schedule. Although many clients refrain from revealing their budget, we would advice you to be up-front with what you are willing to spend. This will filter out any vendors that are too expensive or not positioned to deliver a project of the scale you require.

Evaluation Criteria

Define the evaluation criteria that you will use to assess vendor proposals. This can include factors such as technical expertise, past experience, project approach, team composition, pricing, and overall fit with your organization's values and culture. Clearly communicate how vendors will be evaluated to ensure transparency and fairness in the selection process.

Provide Submission Details

Specify the submission deadline and any instructions for vendors to submit their proposals. Include contact information for any clarification or questions they may have. It's essential to be clear and concise in your instructions to avoid any confusion or delays in the submission process.

Ask for the information you really need

We have lost count of the times we received RFPs that felt overwhelming in terms of the volume of the information required for the first submission. For example, asking for references in the first round or for detailed CVs of the personnel that might work on your project are likely premature information that will clutter the responses. The more you ask the bigger the responses and the harder the filtering to your top 3. Also if you overdo it with the ask, you may lose out on vendors that might decide not to respond. Remember vendors are typically not getting paid to respond to your RFP and they invest a significant amount of time to respond. At the same time that the RFP is the there to qualify the best candidates, the candidates are also qualifying your company and make a decision to respond or not.


Writing a comprehensive RFP for your digital project is crucial to attract qualified vendors and set the stage for a successful partnership. By following the steps outlined in this guide, you can ensure that your RFP effectively communicates your project requirements, evaluates vendors objectively, and helps you make an informed decision. Remember, the quality of your RFP will significantly impact the quality of the proposals you receive.  

Writing a quality RFP is critical to finding your right match and we can help you putting your document together. If you would like to discuss more and get access of our complimentary template book a meeting with us today or contact us to arrange for a chat!