Dear Diary (and anyone in digital transformation denial),
It started with a TV show.
I was watching Silo, that post-apocalyptic thriller where society is stuck underground in tight little compartments of mystery and bureaucracy. And then it happened: a moment of pure, sugary clarity. A character pulled out a PEZ dispenser. A relic. An artefact. A charming little totem of a world that once was, now utterly disconnected from the one they live in.
And that got me thinking....
We were about to launch our new WhatsApp integration product, a slick bit of digital wizardry that connects HubSpot forms directly with WhatsApp. Seamless. Real-time. No more dropped leads or forms vanishing into the void.
But here’s the thing: so many organisations are still stuck in their own silos. Marketing over here. Comms over there. Member engagement down the hall, probably using a different tool entirely. Everyone working hard, but no one truly connected. Like… well, like relics in a silo.
So I had a bright idea for our conference stand:
Give away PEZ dispensers.
Not just as quirky swag, but as a metaphor.
Don’t be a relic in your silo. Integrate. Communicate. Automate. Evolve.
Naturally, my team thought I’d been watching too much dystopian TV. The worry? That attendees wouldn’t get it. That it would go over people’s heads. That we'd spend the day explaining ourselves while standing next to a bowl of candy with a confused smile.
So we compromised. The PEZ stayed (I may have been quietly stubborn about that), but the slogan didn’t make the main cut, just a quiet cameo in our LinkedIn hashtags.
The team was kind of right, not all people who stopped by had watched Silo but everybody loved the PEZ. You could guess people's ages when they were asking, what is a PEZ? Others said that it reminded them of their childhoods, that they must must take one for their sons and daughters and just like that the conversations started to flow, connections started to happen, the beginnings of many great relationships. All from a little sweet dispenser.
Fast forward.
We didn’t say “relic” loudly, but now our competitors are shouting it from their rooftops. Their websites are relic-heavy. Their content teams have clearly unearthed the metaphorical gold.
Which brings me to this entry.
The PEZ was never just a gimmick. It was a symbol, a small, sweet reminder that tech doesn’t have to be hard or soulless. That disconnection isn’t inevitable. That even if you feel like a relic in your silo, there’s a way out.
Our WhatsApp-HubSpot integration is that way out. No dev team needed. No manual lead-chasing. Just simple, instant, human connection, right where your users are.
So next time you see a PEZ dispenser, think of us.
And if you’re tired of being a relic in your silo? Let’s talk.
Adam Judd
Ifigenia Arampelou
