Case study

Two audiences. Two languages. One site.

Employees and employers need different things from one wellness programme. Ascend to Wholeness is a programme of Adventist Risk Management. We redesigned and rebuilt its website with an employee section, an employer section, every page in English and Spanish, single sign-on and search that opens the right tab.

Book a callChat on WhatsApp
Hands holding a tablet that shows a secure sign-in screen, at a kitchen table

2languages on every page at launch, English and Spanish

At a glance

Client
Ascend to Wholeness
Sector
Health and wellness benefits
Audiences
Employees on the plan, and their employers
What we did
Website redesign and rebuild, English and Spanish, single sign-on, smart search, Azure hosting
Years
2017 to 2018

The challenge

One programme, two very different visitors.

Ascend to Wholeness is a wellness programme for whole-person health. Its website had to serve the people on the plan and the employers who run it, in two languages.

The brief

What the programme needed

  • A move off its older website
  • Separate places for employees and employers
  • Every page in English and Spanish
  • Plan documents that are quick to scan
  • Single sign-on
  • Room for more content later

Delivered

What we built

  • Employee and employer sections, so each visitor picks a path
  • English and Spanish, linked to a professional translation service
  • Documents grouped compactly in tabs
  • Single sign-on
  • Search that opens a page on the matching tab
  • A clean design to the brand guidelines, built to grow

How it works

Pick a side. Pick a language.

Visitors choose who they are and which language they read. The site takes them to their plan, their documents and their next step.

  1. Who

    Visitors

    • Employees on the plan
    • Employers running the plan

  2. Choose

    Section and language

    • Employee section
    • Employer section
    • English or Spanish

  3. Find

    The Ascend to Wholeness site

    • Health care plan details
    • Member services
    • Plan documents, grouped in tabs
    • Smart search, straight to the right tab
    • Single sign-on

  4. Next

    Where they go next

    • Health coaching, screenings and wellness assessments
    • For employers: managing plans in the benefits administration system
    • Adventist Risk Management's website

Source: our published Ascend to Wholeness case study.

Under the hood

The hard parts, solved.

Four requirements took the most work. We solved each one for the long term, not just for launch.

  • Search inside tabs

    Much of the content sat in tabs. Each tab is searchable on its own, and a result opens the page on that tab.

  • Single sign-on

    The programme asked for single sign-on, and we built it in from the start.

  • Fast on phones

    Responsive on every screen size, with each page's images and files kept under 3MB so it loads quickly.

  • Tested as we built

    Hosted on Microsoft Azure from the start, so changes went live quickly and Adventist Risk Management could test as we went.

In numbers

Small numbers, on purpose.

  • 2languages on every page at launch
  • 2sections, one for employees and one for employers
  • Under3MBof images and files on each page

Our published Ascend to Wholeness case study.

Our services today

How we would build it now.

We build websites on HubSpot Content Hub and connect them to the CRM and the systems behind them.

  • Websites on HubSpot

    Websites designed, built and migrated on HubSpot Content Hub.

    HubSpot CMS websites

  • Custom API integrations

    Student records, membership and finance systems connected to HubSpot, hosted on Microsoft Azure.

    CRM integration on Azure

Next step

Keep your website, fix it or move it?

If your platform is near the end of its support, slow, hard to edit or hard to use, our website health check looks under the bonnet and gives you the cost of each option before you commit to anything.

Ask for a website health check

Planning your next website?

Tell us what your website has to do and what holds it back today. We will show you what keeping, fixing or moving it would involve.

HubSpot support from £496 a month, plus VAT. See pricing

Chat on WhatsApp

Book a call