Biochemical Society

Fragmented Systems: – Multiple disparate systems hindered seamless communication and data management.
Manual Processes: – Labor-intensive tasks such as membership registration and event management were time-consuming and error-prone.
Limited Member Engagement: – The existing digital platforms lacked interactive features to effectively engage members.
Outdated CRM System: – The current CRM was complex and unreliable, leading to data inaccuracies and poor user experience.

Stakeholder Engagement: – Conducted surveys, focus groups, and interviews to gather insights into member needs and preferences.
Digital Infrastructure Assessment: – Evaluated existing systems to identify redundancies and areas lacking integration.
Strategic Recommendations: – Proposed the adoption of a user-friendly CRM system, website enhancements, and process automation to improve efficiency and member experience.
Digital Transformation Roadmap: –Outlined a phased approach for implementing the recommended changes, prioritizing initiatives based on impact and feasibility.

CRM Implementation: – Adopted sheepCRM to streamline member data management and improve communication.
Website Overhaul: – Launched a new, user-centric website in collaboration with Cantarus, enhancing accessibility and member engagement.
Process Automation: – Digitised manual processes lead to increased operational efficiency and reduced errors.
Data Integration: – Partnered with Senis AI to unify data across systems, providing actionable insights for strategic decision-making.

Strategic Digital Audit for Enhanced Member Engagement