Case Study | NCB Financial Group Jamaica

2016

Client since

Custom HubSpot Modules

100

Increase of New Members

NCB Financial Group, a major financial institution in Jamaica, approached Discover Digital with the challenge of aligning and modernising its group-wide digital footprint. Operating across four separate websites, the organisation needed to enhance user experience, consolidate microsites, and enable internal teams with scalable, flexible content management tools.
Discover Digital conducted a full UX audit, development roadmap review, and digital infrastructure strategy that has underpinned the group’s evolution into a modern digital-first bank.

Decentralised Website Management – Four different websites managed separately with varying standards and functionality.
Fragmented Content & Legacy Microsites – Hundreds of microsites and campaign landing pages with inconsistent branding and outdated UX.
Complex Internal Operations – Manual and disjointed processes across brands slowed marketing and product rollout.
Strict Regulatory Compliance – Operating in a highly regulated financial sector requiring secure, traceable, and change-controlled systems.

Full UX Exercise & Agile Discovery – Onsite Agile Labs mapped user journeys, audited content, and aligned business goals across subsidiaries.
Digital Consolidation Strategy – Created a framework to consolidate 100s of standalone microsites into Kentico Page Builder landing pages.
Kentico Enablement – Empowered internal teams with Kentico CMS and EMS training for day-to-day content management and marketing automation.
Planning for Scalability – Ensured the architecture supported the needs of regulated environments with components like Federated Search, OneTrust cookie consent, and secure forms.

Group of companies managed separately
4 Kentico websites supported:
2016 – Present (Ongoing engagement)

Page Builder
Section & Widget Libraries
Forms
Federated Search

Personalisation
Landing Pages
Email Marketing
Marketing Automation

Consolidated 100s of landing pages into Kentico Page Builder modules
Enabled team autonomy through training and templated landing page systems
Improved governance and scalability across NCB Group’s web properties
Delivered a consistent UX across brands, with future-ready architecture

Working with a vendor like Discover Digital has been vital to the success of this project; they are nimble and highly responsive. Great care is taken to ensure that the solutions delivered are tailored to the specific needs of the client.
The Kentico platform has been shown to be highly customizable to implement designs provided. There are many value added features available including mobile responsiveness, geo-location mapping and the ability to integrate with other systems. There is a great suite of workflow and analytics features available which allows quick response to business needs.

Matthew Stewart

Transforming a Group-Wide Digital Ecosystem with Kentico

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