Case study, from 2016

Four websites. One group.

Four websites and hundreds of microsites, each run its own way. From 2016 we helped NCB Financial Group in Jamaica bring its bank, insurance, capital markets and group sites into one estate, with shared building blocks and teams trained to run it.

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4group websites, managed as one estate

At a glance

Client
NCB Financial Group (National Commercial Bank Jamaica)
Sector
Banking and financial services
Where
Jamaica
What we did
UX audit, digital roadmap, platform choice, four group websites, training
Years
From 2016

The challenge

Four sites. Hundreds of microsites.

NCB is the largest financial group in Jamaica, with roots going back to 1837. Each of its businesses had built its own web presence, and it showed.

Before

A group run site by site

4websites, each managed separately

  • Different standards and features on every site
  • Hundreds of microsites and campaign pages, with inconsistent branding and dated UX
  • Manual, disjointed processes that slowed marketing and product launches
  • Strict regulation: every change had to be secure, traceable and controlled

After

One estate, one way of working

1framework for landing pages across the group

  • Hundreds of microsites folded into page builder landing pages
  • Shared libraries of page sections and widgets
  • Teams trained to publish pages, emails and automation themselves
  • Change control, cyber security and OneTrust cookie consent
  • A consistent experience across banking, insurance and capital markets

The work

Bank, insurer and group.

Four group websites on one content platform, each with its own brand: jncb.com, myncb.com, ncbinsurance.com and ncbcapitalmarkets.com.

National Commercial Bank website, inviting customers to book a branch appointment
National Commercial Bank, jncb.com: the bank's main website.
NCB Insurance Agency and Fund Managers website, headed Life happens, we got you covered
NCB Insurance Agency and Fund Managers, ncbinsurance.com.
NCB Financial Group website header over a photo of the group head office
NCB Financial Group's group site, myncb.com.

Under the hood

Wired into the bank.

On jncb.com, forms go straight into NCB's Microsoft Dynamics CRM, exchange rates come from NCB's own web services, and the branch finder shows only what matches a search.

  1. Customers

    jncb.com

    • Products and support
    • Branch and ATM finder
    • Exchange rates for each currency
    • News, latest first
    • Forms
    • The way into online banking

  2. Platform

    One content platform

    • Mega navigation with images and maps
    • Page builder sections and widgets
    • Personalisation and landing pages
    • Email and marketing automation
    • Federated search
    • Change control

  3. Connected

    NCB's systems

    • Microsoft Dynamics CRM, for every form
    • NCB web services, for exchange rates
    • Google Maps, for branches and ATMs
    • Online banking

Sources: our published NCB case studies.

The result

Teams that run it themselves.

NCB's teams were trained to build landing pages from templates and run their own campaigns, with governance built in.

  • 4group websites: bank, group, insurance and capital markets
  • 100sof microsites and campaign pages brought into page builder landing pages
  • 2016the year NCB became a client

Our published NCB Financial Group case study.

“Working with a vendor like Discover Digital has been vital to the success of this project; they are nimble and highly responsive. Great care is taken to ensure that the solutions delivered are tailored to the specific needs of the client.”

Matthew StewartNCB. Our published NCB Financial Group case study.

Our services today

How we would build it now.

We build websites on HubSpot Content Hub and connect them to the CRM and the systems behind them.

  • Websites on HubSpot

    Websites designed, built and migrated on HubSpot Content Hub.

    HubSpot CMS websites

  • Custom API integrations

    Student records, membership and finance systems connected to HubSpot, hosted on Microsoft Azure.

    CRM integration on Azure

Next step

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