Paid media

Facebook and Instagram ads, traced to the sale.

We never take a percentage of your ad spend. We plan Meta campaigns around video, lead forms and Click-to-WhatsApp ads, connect them to HubSpot and judge them on bookings, applications and sales.

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A woman on a park bench in spring watches a video post of a family event in a garden on her phone

253ticket purchases tracked back to Capel Manor College's spring 2026 Meta ads

Meta Ads at a glance

Partner status
Meta Business Partner
Channels
Facebook, Instagram and Click-to-WhatsApp ads
Formats
Video, lead forms, carousels and single images
Reporting
In HubSpot, with each lead's source
Our fee
For the work, never a percentage of your ad spend

Capel Manor College

From reach to ticket sales.

Spring events on Meta, 2026. We tracked purchases from two ticketing platforms back to the ads, and more than twice the media cost came back in tracked ticket revenue.

  1. 142,000people reached on Metaabout one click for every 18 people reached
  2. 7,800link clicks
  3. 253ticket purchases tracked back to the ads, across two ticketing platforms

Capel Manor College, spring 2026 events campaign on Meta. Source: campaign review, July 2026. WhatsApp sales are not included.

Capture

Three ways to catch the lead.

Each one ends with a HubSpot record that knows which ad started it.

  • Lead forms

    Instant forms in the ad, synced to HubSpot as form submissions within two hours, with consent fields if you need them.

  • Landing pages

    A page built for each campaign, with a HubSpot form and the Meta pixel installed through HubSpot, so form submissions can go back to Meta.

  • Click-to-WhatsApp

    Ads that open a WhatsApp chat. With Flowella, from our sister company, a short form runs in the chat and the answers arrive in HubSpot.

The whole journey

From the ad to the record, and back.

HubSpot tells Meta what happened after the click, so the next campaign learns from the last.

  1. 1. The ad

    Meta

    • Video and carousels
    • Lead forms
    • Click-to-WhatsApp ads
    • Retargeting your website visitors

  2. 2. The capture

    Form or chat

    • An instant form
    • A HubSpot landing page
    • A WhatsApp chat through Flowella

  3. 3. The record

    HubSpot

    • One contact, with source and consent
    • Follow-up by email and WhatsApp
    • A task for your team when it matters

  4. 4. Back to Meta

    Conversions API

    • Form submissions and lifecycle stages
    • Meta learns which leads became customers
    • Budget moved to what sells

Meta only uses lifecycle stages from lead form campaigns on its Conversion Leads goal, and it works best with steady volume: Meta suggests at least 200 leads a month.

Creative and budget

What we test, and how we spend.

  1. Fresh video each round

    New video for every open day round at Brockhurst and Marlston House, made to play inside the Facebook app.

  2. Formats against each other

    For IWFM in November 2025, short carousel ads beat single images on cost per page view.

  3. Budget in steps

    For Capel Manor, daily budgets rose in steps of about 20% as the cost per purchase fell, with money kept back for the final days.

  4. The right people

    At Capel Manor, Friends of Capel were kept out of paid targeting, so the spend went on people who would pay, in the areas that buy.

HubSpot and Meta

What your HubSpot plan adds.

The Meta connection works on every HubSpot plan. The higher Marketing Hub editions send results back to Meta, and show revenue.

  • Every plan, including Free

    Connect your ad account, sync lead ad leads, track Facebook ads to contacts and see cost per contact and deals.

  • Marketing Hub Starter

    Send form submissions, lifecycle stages and page views to Meta through the Conversions API, up to five events, and build audiences and lookalikes from HubSpot segments.

  • Professional and Enterprise

    Revenue from deals, ROI and cost per customer by campaign, every attribution model, and up to 50 or 100 conversion events.

Work

Meta in our case studies.

Paid media

Planned with your other channels.

Questions about Meta Ads

Do you take a percentage of our ad spend?

No. You pay the ad platforms directly for your media, and you pay us for the work, on a monthly plan or a day rate. Our fee is never a share of your budget. See pricing.

Do lead form leads go straight into HubSpot?

Yes, once the Facebook Page is connected and HubSpot is chosen as its CRM. Leads from instant forms sync to HubSpot as form submissions, usually within two hours. People who click through to a landing page fill in a HubSpot form, so they arrive at once.

Can Meta learn which leads became customers?

Yes, for lead form campaigns. From Marketing Hub Starter, HubSpot sends form submissions and lifecycle stages to Meta through the Conversions API. Meta only uses lifecycle stages from lead form campaigns on its Conversion Leads goal, and suggests at least 200 leads a month for that to work well.

Does HubSpot track every Meta ad?

No. HubSpot tracks the ads that send people to your website and reports on the rest. Ads that do not link out, such as Messenger ads, are reported but not attributed to contacts. We set up tracking for each campaign and test it before the budget goes up.

Can an ad start a WhatsApp conversation?

Yes. Click-to-WhatsApp ads on Facebook and Instagram open a chat. With Flowella, from our sister company, a short form can run in that chat and the answers arrive in HubSpot as a new lead. See WhatsApp Automation.

Are you a Meta partner?

Yes. Discover Digital is a Meta Business Partner. See our Meta partnership.

Line up your CRM, conversations and AI.

Tell us what is slowing your organisation down. We will show you what HubSpot, WhatsApp and AI can do about it.

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