Articles about WhatsApp

Latest articles

• Education

  WhatsApp or email? What 63,000 messages taught one college

  Same applicants, five times the reads. What Oaklands College learned adding WhatsApp to admissions reminders, with six lessons for admissions teams.

  2 October 2026 · 6 min read Read the article
• WhatsApp

  Customer Agent on WhatsApp: when AI should answer, and when it should hand over

  HubSpot's Customer Agent answers on chat, email, WhatsApp and Messenger, with voice in public beta. Where it fits alongside Flowella.

  1 October 2026 · 7 min read Read the article
• HubSpot updates

  Flowella Press Release 23 January 2026

  Press release, 23 January 2026: Flowella, which turns HubSpot forms into WhatsApp Flows, is now listed in the HubSpot App Marketplace.

  23 January 2026 · 2 min read Read the article
• WhatsApp

  The Marketing Diaries Series: From Dial Tones to WhatsApp Double Ticks

  Explore how the shift from phone calls to WhatsApp is reshaping customer communication and what businesses can learn from it

  17 August 2025 · 2 min read Read the article
• HubSpot updates

  The Marketing Diaries Series: From Kodak Moments to Instant Messaging

  From Kodak film rolls to chat bubbles: how our WhatsApp and HubSpot integration sends images, links them to campaigns and tracks them in real time.

  14 June 2025 · 2 min read Read the article
• HubSpot updates

  The Marketing Diaries Series. Don’t Be a Relic in Your Silo!

  Discover how a PEZ dispenser, a dystopian TV show, & a wordplay inspired our approach to solving integration silos with a new WhatsApp x HubSpot product.

  1 June 2025 · 3 min read Read the article
• WhatsApp

  Click-to-WhatsApp ads: how they work with HubSpot

  How Click-to-WhatsApp ads on Facebook and Instagram open a chat with your business, how to set them up and how to connect them to HubSpot.

  30 May 2025 · 3 min read Read the article
• HubSpot updates

  WhatsApp and HubSpot Integration

  How WhatsApp Flows and HubSpot forms work together to capture structured contact data in a chat, with open and reply rates well above email and SMS.

  21 May 2025 · 6 min read Read the article