Paid media

ChatGPT Ads, traced to the sale.

We never take a percentage of your ad spend. Ads now appear below ChatGPT's answers. We check whether your sector can advertise, plan ChatGPT Ads with your other channels and follow every enquiry into HubSpot, the first CRM to integrate with ChatGPT Ads.

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A woman at her kitchen table in the evening reads an answer from an AI assistant on her laptop, with one ad card below the answer

ChatGPT Ads at a glance

What it is
OpenAI's ads in ChatGPT, shown below the answers to people on the Free and Go plans
Where
Open to advertisers in the UK, Greece and 87 other countries, through OpenAI's Ads Manager, still in beta
How you pay
Per thousand views or per click, never per conversion. From £15 a day
In HubSpot
ChatGPT Ads in HubSpot, in public beta since 16 September 2026
Our fee
For the work, never a percentage of your ad spend

The format

One ad, below the answer.

A ChatGPT ad sits under ChatGPT's answer, labelled as an ad and kept apart from it. It carries your name and logo, a headline, a short line of copy, an image and a link. OpenAI says ads do not change ChatGPT's answers, and advertisers never see anyone's conversations, only totals such as views and clicks.

Ads are matched to the conversation and to context hints we write for you, not to keyword bids. You can also choose countries, regions and devices, and, with a large enough list, your own audiences.

  • Labelled, and separate from the answer
  • Matched to the conversation, not to keywords
  • Shown to people on the Free and Go plans

ChatGPT Ads in HubSpot

The first CRM to connect to ChatGPT Ads.

HubSpot and OpenAI launched ChatGPT Ads in HubSpot on 16 September 2026, and OpenAI calls HubSpot its first CRM partner. It is in public beta and works with every Marketing Hub edition, including Free.

  • Connect

    Link your ChatGPT Ads account to HubSpot, or create one from HubSpot, and build campaigns in the same ads tool as Google, Meta and LinkedIn.

  • Contacts and deals

    HubSpot tracks each click, so a new contact carries the ad that brought them, and a closed deal can be traced back to its campaign.

  • Signals back

    From Marketing Hub Starter, HubSpot sends lifecycle stage changes and form submissions back, so ChatGPT Ads learns which people became leads and customers.

  • Follow-up

    People who respond to an ad can go straight into a HubSpot workflow: an email, a WhatsApp message through Flowella or a task for your team.

Getting going

How we start.

  1. Can you advertise?

    Outside the US, most health, legal and financial services ads are not allowed, and political ads are not allowed anywhere. We check your sector and country before you spend anything.

  2. Set up

    Your own ad account and business verification, your site open to OpenAI's ad crawler, the OpenAI Pixel or Conversions API, and the account connected to HubSpot.

  3. Test small

    Context hints and ads written for the questions your buyers ask, on a test budget you set, from £15 a day.

  4. Scale what sells

    We read the results in HubSpot beside your other channels and only move more budget to ChatGPT Ads when it brings enquiries or sales.

For new advertisers

Spend £500, get £500 of ad credit.

OpenAI is offering advertisers who are new to ChatGPT Ads £500 of ad credit when they spend £500. Its banner on ads.openai.com reads: “New to ChatGPT ads? Get £500 ad credit on us when you spend £500.”

The credit comes from OpenAI, not from us. The £500 has to be spent first (within 14 days in the offers we have seen), the credit expires 90 days after it is issued, and OpenAI decides who is eligible and can change or end the offer. OpenAI’s ad credit terms apply. Correct on 21 October 2026.

We can set up the account and the first campaigns, so the qualifying spend tests something useful.

  • For advertisers new to ChatGPT Ads
  • Spend £500 first, then the credit follows
  • Credit from OpenAI, usable for 90 days
See the offer on ads.openai.com

Tested on our own budget

We learn the platform on our money first.

Our first ChatGPT Ads campaign is for Flowella, our sister company's WhatsApp app for HubSpot, with the ChatGPT Ads account connected to HubSpot. So by the time we spend your budget, we have already been through the set-up, the targeting and the reporting ourselves.

ChatGPT Ads is new, and OpenAI says there are no benchmarks yet. We will not invent them: we test small, read the results in HubSpot and only scale what brings enquiries or sales.

  • ChatGPT Ads account connected to HubSpot
  • Contacts attributed to the ad that brought them
  • Reported next to Google, Meta and LinkedIn

Paid media

Planned with your other channels.

Questions about ChatGPT Ads

What are ChatGPT Ads?

Ads from OpenAI that appear below ChatGPT's answers for people on the Free and Go plans. They are labelled, and OpenAI says they do not influence the answers. The platform is in beta and growing fast: OpenAI reports more than 100,000 advertisers in 89 countries (October 2026).

Can UK and Greek businesses advertise?

Yes. OpenAI's self-serve Ads Manager is open to advertisers based in the United Kingdom and Greece. Outside the US, most health, legal and financial services ads are not allowed, and political ads are not allowed anywhere. In Greece and the rest of the EEA, ads are not personalised yet, so they follow the conversation only.

Do we need HubSpot?

No, but HubSpot is where we can trace each lead best. It is the first CRM to integrate with ChatGPT Ads, and the integration works with every Marketing Hub edition, including Free. Sending lifecycle stages and form submissions back to ChatGPT Ads needs Marketing Hub Starter or above.

How do we pay for ChatGPT Ads?

OpenAI bills you directly, per thousand views or per click, after the ads have run. Even when a campaign aims for conversions, you pay per click or per thousand views, never per conversion. The minimum daily budget for an account billed in pounds is £15. Our fee is for the work and is never a share of your budget.

Who writes the ads?

We do, and you approve them. From 29 October 2026 OpenAI rewrites ad copy and images automatically unless the advertiser opts out. Where your wording has to stay exactly as approved, we switch that off.

Can you get us into ChatGPT's answers?

Not with ads: they sit below the answer and cannot change it. Clear, factual pages and structured data help AI assistants quote you, and we can review your site for that alongside the ads.

Should ChatGPT Ads replace our Google Ads?

No. They work best as one channel in a plan, tested against what already works for you. See paid media.

Do you take a percentage of our ad spend?

No. You pay the ad platforms directly for your media, and you pay us for the work, on a monthly plan or a day rate. Our fee is never a share of your budget. See pricing.

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