Paid media: Google, Meta, LinkedIn, YouTube and ChatGPT Ads

What we do differently

Paid for the work, not the budget.

Many agencies take a percentage of your media budget, so their fee rises when your spend does. We charge for the work, and judge it on what reaches HubSpot.

Typical agency

Paid more when you spend more

Clicksthe number the report leads with

Fee taken as a percentage of your ad spend
Each channel run on its own
Ads sent to your home page
Leads left in an inbox or a spreadsheet
No follow-up once the form is sent
Reports on clicks, impressions and cost per click

Discover Digital

Judged on enquiries and sales

0%of your ad spend taken as our fee

A fee for the work, never a cut of your budget
Channels planned together, from Google to ChatGPT Ads
Every ad lands on a page built for it
Every enquiry becomes a HubSpot record, with the ad that brought it
Follow-up on WhatsApp and email, sent from HubSpot
Reports on enquiries, applications and revenue

The whole journey

Four steps. One record.

Most campaigns stop at the click. Ours carry on to the page, the CRM record, the follow-up and the sale, so HubSpot can show which ad started it.

1. The ad
Ads
- Google Search and Performance Max
- Facebook and Instagram
- LinkedIn
- YouTube
- ChatGPT Ads
2. The page
Landing page
- A page built for the campaign
- A HubSpot form or booking
- Or a Click-to-WhatsApp chat
- Purchases tracked back to the ad
3. The record
HubSpot
- One contact record, with its source
- WhatsApp follow-up through Flowella
- Email from HubSpot workflows
- A task for your team when it matters
4. The result
The sale
- Applications, bookings and purchases
- Revenue set against media cost
- Budget moved to what sells
- Reported in HubSpot, not just the ad platform

Sales on other platforms count too. For Capel Manor College we tracked ticket purchases from two ticketing platforms back to the ads.

Channels

Where your buyers already look.

We pick channels by who you need to reach and what they should do next.

Google Ads
Search and Performance Max, by course, product or event. We are a Google Partner.
Meta
Facebook and Instagram, built around video, lead forms and Click-to-WhatsApp ads that open a chat.
LinkedIn
B2B and professional audiences, with every lead passed into HubSpot for your sales team.
YouTube
Video planned with your other channels, so the same story reaches people wherever they watch.
ChatGPT AdsNew
Ads inside ChatGPT, planned with your other channels and reported the same way, in HubSpot.
Landing pages and tracking
A HubSpot page and form for each campaign, with bookings and purchases traced back to the ad.

Capel Manor College

From reach to ticket sales.

Spring events on Meta, 2026. We tracked purchases from two ticketing platforms back to the ads, so we could see which events, audiences and areas sold.

142,000people reached on Metaabout one click for every 18 people reached
7,800link clicks
253ticket purchases tracked back to the ads, across two ticketing platforms

Capel Manor College, spring 2026 events campaign on Meta. Source: campaign review, July 2026. WhatsApp sales are not included.

Questions about paid media

Do you take a percentage of our ad spend?

No. You pay the ad platforms directly for your media, and you pay us for the work, on a monthly plan or a day rate. Our fee is never a share of your budget. See pricing.

How do you report results?

In HubSpot. Every enquiry from an ad becomes a contact record with its source, so we report the applications, bookings, purchases and revenue each campaign leads to, alongside the clicks and costs from the ad platforms.

What are ChatGPT Ads?

Adverts shown inside ChatGPT. It is a new channel and a new service for us in 2026. We plan it alongside the channels you already use and report it the same way.

Can an ad start a WhatsApp conversation?

Yes. Click-to-WhatsApp ads on Facebook and Instagram open a chat. With Flowella, from our sister company, a short form can run in that chat and the answers arrive in HubSpot as a new lead. See WhatsApp Automation.

Are you a Google Partner?

Yes. Discover Digital is a Google Partner and a Meta partner, and a HubSpot Platinum Partner, so your ads and your CRM are run by one team.

From the first ad to the sale.

Paid for the work, not the budget.

Paid more when you spend more

Judged on enquiries and sales

Four steps. One record.

Ads

Landing page

HubSpot

The sale

Where your buyers already look.

Google Ads

Meta

LinkedIn

YouTube

ChatGPT AdsNew

Landing pages and tracking

The page, then the follow-up.

From reach to ticket sales.

£1 in. More than £2 back.

More results, counted.

Paid media in practice.

Capel Manor College

Oaklands College

Brockhurst and Marlston House

IWFM

Questions about paid media

Line up your CRM, conversations and AI.