Articles about AI

Latest articles

• HubSpot updates

  Claude, ChatGPT and your HubSpot data: the connectors explained

  HubSpot's connectors bring your CRM into the AI tools your team already uses. What they can and cannot do.

  6 October 2026 · 6 min read Read the article
• WhatsApp

  Customer Agent on WhatsApp: when AI should answer, and when it should hand over

  HubSpot's Customer Agent answers on chat, email, WhatsApp and Messenger, with voice in public beta. Where it fits alongside Flowella.

  1 October 2026 · 7 min read Read the article
• SEO

  The Marketing Diaries: AEO - Stop Chasing Clicks and Start Becoming the Answer

  Answer engine optimisation (AEO) explained: how to write content that AI tools can find, understand and quote, and why mentions now matter.

  23 January 2026 · 4 min read Read the article
• AI

  The Marketing Diaries: How to Build an AI Focused Marketing Team

  Build and lead an AI-focused marketing team with the right roles, tools, and strategies to scale campaigns, boost personalisation, and drive growth.

  27 September 2025 · 4 min read Read the article
• Digital transformation

  The Marketing Diaries: What are META skills?

  Discover how meta skills like adaptability, creativity, thinking, and critical thinking power digital marketers in an AI-driven, ever-changing landscape.

  20 September 2025 · 5 min read Read the article
• AI

  The Marketing Diaries: What is LLM and MCP and should I care?

  A plain guide to common AI terms, from LLM and MCP to agents, prompts and hallucinations, for people in law, finance, property, healthcare and education.

  26 August 2025 · 4 min read Read the article
• Digital transformation

  The Marketing Diaries Series:  How to Decode RQ for Modern Business

  Discover how AI meets relic‑inspired Relational Intelligence (RI) to transform law, education & finance by unlocking human potential and efficiency.

  15 July 2025 · 4 min read Read the article
• Digital transformation

  The Marketing Diaries Series: The Relic of the Office

  A nostalgic look at deserted desks and car parks, AI’s rise, and why human conversations still spark the magic behind great marketing.

  25 June 2025 · 4 min read Read the article