Articles about ai
Latest articles
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HubSpot updates
Claude, ChatGPT and your HubSpot data: the connectors explained
HubSpot's connectors bring your CRM into the AI tools your team already uses. What they can and cannot do.
6 min read Read the article -
WhatsApp
Customer Agent on WhatsApp: when AI should answer, and when it should hand over
HubSpot's Customer Agent answers on chat, email, WhatsApp and Messenger, with voice in public beta. Where it fits alongside Flowella.
7 min read Read the article -
SEO
The Marketing Diaries: AEO - Stop Chasing Clicks and Start Becoming the Answer
Transform your content strategy with Answer Engine Optimization (AEO) and become the trusted source AI references. Adapt to the evolving digital landscape and …
4 min read Read the article -
AI
The Marketing Diaries: How to Build an AI Focused Marketing Team
Build and lead an AI-focused marketing team with the right roles, tools, and strategies to scale campaigns, boost personalisation, and drive growth.
4 min read Read the article -
Digital transformation
The Marketing Diaries: What are META skills?
Discover how meta skills like adaptability, creativity, thinking, and critical thinking power digital marketers in an AI-driven, ever-changing landscape.
5 min read Read the article -
AI
The Marketing Diaries: What is LLM and MCP and should I care?
A plain guide to common AI terms, from LLM and MCP to agents, prompts and hallucinations, for people in law, finance, property, healthcare and education.
4 min read Read the article -
Digital transformation
The Marketing Diaries Series: How to Decode RQ for Modern Business
Discover how AI meets relic‑inspired Relational Intelligence (RI) to transform law, education & finance by unlocking human potential and efficiency.
4 min read Read the article -
Digital transformation
The Marketing Diaries Series: The Relic of the Office
A nostalgic look at deserted desks and car parks, AI’s rise, and why human conversations still spark the magic behind great marketing.
4 min read Read the article
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