Articles about paid-media

Latest articles

• Education

  From Hiding to Thriving

  Brockhurst and Marlston House Schools an independent boarding school transformed their marketing strategy, boosting open morning attendance by over 80%

  23 June 2026 · 6 min read Read the article
• WhatsApp

  Ready to transform your advertising approach?

  Transform your advertising with WhatsApp Business. Discover the power of Click-to-WhatsApp Ads to engage customers and marketing strategies.

  30 May 2025 · 3 min read Read the article
• Education

  Navigating VAT Challenges with Digital Solutions

  How UK independent schools can respond to 20% VAT on fees with digital marketing: SEO, paid media, email, events and website improvements.

  12 May 2025 · 4 min read Read the article
• Membership and charity

  Unlocking Growth for Membership Organisations with Performance Max

  How Google's Performance Max campaigns can help membership organisations reach new members across Search, YouTube, Display and Discover.

  7 December 2023 · 3 min read Read the article
• Paid media

  Common PPC Mistakes and how to Avoid them

  Discover the common mistakes that can compromise the success of your PPC campaigns. Learn how to avoid these mistakes and optimize your advertising efforts

  22 August 2023 · 4 min read Read the article
• Paid media

  How do I choose the right keywords for my PPC campaign?

  Eight steps to choosing PPC keywords: goals, research, long-tail terms, search intent, match types, competitor keywords, refining and testing.

  4 July 2023 · 3 min read Read the article
• Paid media

  The Significance of Quality Leads

  Discover why quality leads are essential for successful paid advertising campaigns and learn effective strategies for lead qualification in this article

  16 May 2023 · 3 min read Read the article
• Education

  Digital Marketing Campaigns for a Private University

  Digital Marketing Strategy for Private Universities, how to convert students in the education space.

  3 February 2023 · 4 min read Read the article
• Paid media

  PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

  What sets the price of a PPC agency, how the common pricing models work and when an agency makes more sense than an in-house specialist.

  15 March 2022 · 9 min read Read the article