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KENTICO | case study
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Membership Platform

 

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Our Services

Digital Strategy
User Experience Design
Digital Consultancy
25
k
Migration of contacts from Kentico to HubSpot
25
Custom HubSpot Modules
100
%
Increase of New Members
A Digital Platform for a Membership Organisation, enabling their users to track their membership journey and realise the value of the membership. A true Digital Transformation serving an excess of 16,000 members.
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Kentico Solution

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Member Management

The member's management has been enhanced via re-architecting the Kentico developed management system.
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Custom Modules

SGI-UK required custom-built modules to deal with their organisational structure.

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Compliance

Kentico’s native functionality has handled compliance and security concerns and challenges.

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Multiple Websites

Migrating the multiple websites and applications into Kentico has been achieved via creating a Kentico Multi-Purpose E-commerce module.

Multi-Purpose E-commerce

Utilising various Kentico Components and complementing them with customisation, Discover Digital has developed a multi-purpose e-commerce component that allows several transactional activities to take place via the website. These are:

  • Merch Made Simple – SGI-UK Shop where visitors can purchase merchandise online.
  • Courses, Click & Go – Platform offering a variety of courses for visitors to register and purchase.
  • Global Subscriptions, Effortlessly – Worldwide access to SGI-UK magazine.
  • Donating, Digitally Done Right – Donations to the organisation can be made entirely online.
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From Complexity to Clarity: SGI-UK’s Digital Evolution

  • Smooth Platform Migration - SGI-UK switched to Discover Digital and successfully moved multiple websites into one Kentico platform.

  • Reliable Member System - The site supports 16,000+ members and 620 local groups, using a custom system that needed updates and simplification.

  • Simplified & Compliant Architecture - We reduced complexity by using more built-in Kentico features and ensured full GDPR compliance.

  • Modern, User-Friendly Design -  All websites were redesigned to be clean, easy to use, and still true to SGI-UK’s brand.

Google & Meta Ads Campaigns

  • Precision Targeting – Our data-driven approach ensured ads reached the right audience, maximising engagement and conversions.
  • Optimised Campaigns – Continuous performance analysis and refinement led to higher ad efficiency and ROI.
  • Increased Membership Growth – Strategic ad placements and compelling messaging drove new sign-ups and renewals.
  • Enhanced Campaign Engagement – A/B testing and audience segmentation improved interaction rates across Google and Meta platforms.
Google and Meta Ads

The migration from Microsoft Dynamics to HubSpot was a complex task, but the team at Discover Digital handled it with expertise and professionalism. Their planning and execution ensured a seamless transition with no disruption to our operations.

Munish Mehta | Membership Organisation
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