What is PPC?
PPC advertising is an online advertising model where advertisers pay on a per-click basis to display adverts on publishing platforms such as Google, Meta, Bing and LinkedIn.
As the name “pay per click” implies, advertisers pay for every advert click. If nobody clicks on your PPC ads, there is no charge (occasionally there might be a small management fee).If prospects click your PPC ads, you’ll be charged a fee also known as the “cost per click” (CPC).
PPC ads work on an auction system where advertisers will bid for the available ad slots on the respective platform. As with most auctions there will be a maximum amount that the advertiser is willing to pay for each slot.
Why Hire an Agency?
It all sounds pretty straight forward, so why hire an agency to manage the PPC for you?
For starters, we are certain that you are busy running your business and you don't have the luxury of time to study on how to run PPC campaigns (If you do, we would love to hear from you!).
We have years of experience in the set up and running of complex PPC campaigns that can lead to increasing your website traffic, showcase your brand and increase your revenue and sales.
We can create campaigns in multiple languages having a good understanding of the UK, US and Europe markets. A vast majority of businesses we work with either have on inspiring to have global presence and running global and multilingual PPC campaigns requires both technical but also cultural expertise. We have native French and Greek and Turkish speakers that can help localise and transform your international campaigns.
How Much does it Cost and where is the Value you will get?
We have a flexible pricing model that is bespoke to your specific needs and it covers the set-up and the ongoing management, optimisation and reporting of your campaigns. We do not lock you in multi- year contracts but work with you to design a commercial model that fits your organisation and needs. We want our clients to be our partners, work together and grow together.
As we are full service agency we can advice further on how to track and integrate your campaigns with the rest of your digital estate. We can help you with Google Tag Manager, your CMS and you CRM integrations and provide you with an integrated view of the real Return of Your Investment.
Google Ads is a great platform to bring traffic to your website and relevant landing pages. We have an established Discovery Process where we work with you to understand your business and your aspirations, your target audiences and your advertisement goals. We can set up Google Search and Google Display adverts, propose a set of keywords, help you curate your content and target your ads to your ideal customers. We have regular reviews to manage performance and make interventions and adjustments to ensure your campaigns are successful, your money is spent wisely and you are seeing the very much desirable return on investment. As a recognised Google Partner we are kept up-to-date with the ever changing state of affairs in the Google world and can proactively take actions to keep your campaigns up-to-date and relevant.
Meta Advertising (Facebook & Instagram)
Social Media is a great tool to connect with your ideal clients. Meta advertising has evolved significantly in the last few years with technology that allows you to reach your target audience and showcase how you can be useful to them. Depending on the nature of your business your Meta advertising can be the driving or complementary piece of your marketing plan and we have the skills and working experience to help you design your social media campaigns.
LinkedIn Sponsored Posts and Advertising
LinkedIn is a another brilliant tool for reaching your ideal clients with strategic content and adverts. It is proved to be more effective on the B2B space due to the nature of the platform. We can design campaigns for you to reach decision makers that are looking to solve various problems and are in the search for vendors like you. Reaching direct to the people with the power to purchase is the best way to witness conversions and maximise your ROI.
Remarketing is very powerful when you want to re-connect with visitors that had expressed interest to your business before but they were not ready to make a decision or decided to take another path at the time. We can design specific campaigns for this audience that can awake their interest and remind them of what your business can do for them.