
WhatsApp or email? What 63,000 messages taught one college
Same applicants, five times the reads. What Oaklands College learned adding WhatsApp to admissions reminders, with six lessons for admissions teams.
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HubSpot Platinum Partner
Discover Digital is a HubSpot Platinum Partner and digital agency. We connect HubSpot, WhatsApp and AI so no enquiry waits.
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A HubSpot customer agent or a WhatsApp flow replies from the contact’s own record, not a script.

The enquiry, the conversation and the next step are already on the HubSpot record.
Result
100+
live HubSpot workflows we build and run for one client
HubSpot Platinum Partner. WhatsApp automation specialists too, working with Flowella, our sister company’s app for HubSpot.
Implementation, migrations, CMS builds, automation and reporting, planned around how your teams work.
HubSpot services
We design and run WhatsApp journeys inside HubSpot: Meta approval, templates, consent and automated replies, on Flowella, our sister company’s app.
WhatsApp Automation
Customer agents grounded on your CRM, AI inside WhatsApp journeys and AI document reading, all working from your data.
AI for HubSpot
Google, Meta, LinkedIn, YouTube and now ChatGPT Ads, planned and managed end to end.
Paid media
Custom integrations on Microsoft Azure, from student records sync to Microsoft Entra single sign-on.
CRM integration
Four organisations, four sectors, one way of working: HubSpot at the centre, everything else connected to it.



Admissions and enrolment rebuilt on HubSpot, synced every hour with the college’s student records, with WhatsApp measured inside the CRM.

WhatsApp campaigns through Flowella, plus paid media and data work, for a campaigning membership organisation for rural life.

A new member website on HubSpot CMS, with a custom theme, for one of the UK’s largest Local Government Pension Scheme funds.

A member portal, Stripe for online contributions and Azure middleware keeping member data in sync, for a national membership organisation.


How we rebuilt Oaklands College’s admissions and enrolment on HubSpot, and made WhatsApp measurable inside the CRM.
Disconnected
Thousands of applicants, one unread inbox. Applications sat in ProSolution with no link to marketing, and email reminders went largely unread.
Connected
A custom Azure Function syncs ProSolution every hour, validated and de-duplicated. Everything else is consolidated, one consent record per person.
One record
HubSpot holds contacts, course choices and interviews as structured data. Workflows send paired email and WhatsApp to student and parent.
Measured
35,000+ contacts in one database. 100+ live workflows. Hourly sync, no manual re-entry. Next, a Breeze agent that answers from the record.
Oaklands College, academic year 2025/26. Sources: HubSpot portal and Flowella organisation report.

These projects were all about doing things differently, putting students first, embracing innovation and creating digital experiences that genuinely support their futures.
Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands College. FE News, 6 February 2026.Our assistant answers from what we have actually built, from Oaklands College to Flowella, and from the latest HubSpot updates.
Try a question below. For anything specific to your organisation, book a call.
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Hello, I’m the Discover Digital assistant. Tell me what’s slowing your organisation down, or start with one of these.
Answers are generated by AI from Discover Digital’s own information and may be imperfect. For anything specific, book a call.Answers are drawn from Discover Digital’s own information and may not cover everything. For anything specific, book a call.
HubSpot holds the record. We bring WhatsApp into it with Flowella, connect everything else and keep it running.

Implementation, migrations, CMS builds to WCAG 2.2 AA, automation, reporting and Breeze AI. Most of our clients run on HubSpot.

Our sister company’s app on the HubSpot Marketplace, and the base for the WhatsApp automation we build: HubSpot forms become WhatsApp Flows, and every message lands on the contact timeline.
WhatsApp is where your customers already are. Flowella helps HubSpot teams capture structured form data there, without rebuilding forms or writing code.
Adam JuddManaging Director and Flowella product ownerStudent records sync and Microsoft Entra single sign-on. Validated, de-duplicated and hourly, with no manual re-entry.
Hourly ProSolution sync for Oaklands College, matched on the student ID, with an alert if an export is missing.
Google, Meta, LinkedIn, YouTube and ChatGPT Ads campaigns managed end to end, with results reported alongside your CRM data.
Course-level Performance Max across 30+ courses for Oaklands College.



We are an AI-focused agency based in Reading, with a team across the UK, Greece and Türkiye.




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Same applicants, five times the reads. What Oaklands College learned adding WhatsApp to admissions reminders, with six lessons for admissions teams.
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ReadTell us what is slowing your organisation down. We will show you what HubSpot, WhatsApp and AI can do about it.
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