Case study, from 2014

Motor cover, bought online.

Jamaica's largest general insurer wanted customers to buy motor cover without visiting a branch. From 2014 we built Advantage General's new website and its online quote and buy: a rating engine for three motor products, live government checks, card payments and policy documents to download.

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A Jamaican coastal city at dusk

4,400vehicle makes and models in the rating tables

At a glance

Client
Advantage General Insurance Company
Sector
General insurance
Where
Jamaica
What we did
Website, online quote and buy, rating engine, payments, policy documents
Years
From 2014

The challenge

From branch counter to browser.

In 2014 Advantage General, the largest general insurer in Jamaica, set out to renew its brand online. The aim: the first online quote and buy system in the Jamaican market.

Before

Cover meant a trip to a branch

0ways to buy motor cover online

  • No motor quotes online
  • No policies sold online
  • A website due for a new brand

After

Quote, buy and download online

3motor products priced online

  • Personal and commercial motor quotes
  • Standard, Prestige Club and Ultimate Woman, each with its own rules
  • Live vehicle and driver's licence checks with eGov Jamaica
  • Card payments through Plug'n'Pay, and policy PDFs to download
  • A My Account area for customers
  • A new website, ready to grow into a full marketing platform

How it works

Inside the quote engine.

Every quote is checked against live government data and priced by rules that Advantage General's own team can edit.

  1. Customer

    Quote forms

    • Quick quote
    • Vehicle and drivers
    • Optional extras
    • Discount entitlements

  2. Check

    Live lookups

    • Vehicle lookup with eGov Jamaica
    • Driver's licence lookup with eGov Jamaica
    • Fraud screening against Advantage General's own data
    • 4,400 vehicle makes and models

  3. Price

    Rating and rules

    • Three Advantage General products
    • Competitor rates and rules too
    • Rates, loadings and discounts in editable tables
    • Minimum premiums

  4. Buy

    Policy issued

    • Payment through Plug'n'Pay
    • Non-editable policy PDF
    • My Account for customers

Source: our published Advantage General Insurance case study.

By the numbers

Built for the Jamaican market.

The rating rules cover vehicles sold in Jamaica today and in the past, and the engine can hold competitors' rates as well as Advantage General's.

  • 4,400vehicle makes and models in the rating tables
  • 3motor products priced online
  • 2live government checks: vehicle and driver's licence

Our published Advantage General Insurance case study.

Our services today

How we would build it now.

We build websites on HubSpot Content Hub and connect them to the CRM and the systems behind them.

  • Websites on HubSpot

    Websites designed, built and migrated on HubSpot Content Hub.

    HubSpot CMS websites

  • Custom API integrations

    Student records, membership and finance systems connected to HubSpot, hosted on Microsoft Azure.

    CRM integration on Azure

Next step

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What happens next

  1. We replyOn WhatsApp straight away, by email in working hours.
  2. We talkA call about what is slowing your organisation down.
  3. We put it in writingA plan scoped against your own CRM, with the price.

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