Case study, 2020
Find it fast. Make it yours.
A portal for US nurse practitioners. For Allergan, now part of AbbVie, we built NP Psych Navigator: a curated library of clinical tools, education and peer stories, with search, filters and a personal dashboard.

2award categories as a finalist, April 2021
At a glance
- Client
- Allergan (now AbbVie)
- Sector
- Healthcare education
- Audience
- Nurse practitioners in the US
- What we did
- Education portal with search, filters, registration and personal dashboards
- Recognition
- Finalist in two categories, international site of the year awards, April 2021
- Years
- 2020
The challenge
So much to know. So little time.
There is a vast amount of information on mental illness. Nurse practitioners need the part that matters to them, without being buried in the rest.
The problem
Too much to wade through
- A vast body of information and documents on mental illness
- Practitioners with different interests and needs
- Education that must appeal without overloading
- A brand-new, unbranded website, built from scratch
What we built
A library that finds what matters
- Public pages anyone can browse, with no account needed
- Search with filters to drill down quickly
- Free registration to choose subject interests
- A personal dashboard that shows what is relevant
- Clinical tools, education and stories from nurse practitioners in one place
How it works
Browse, search, then make it personal.
Anyone can browse. Nurse practitioners who register get a dashboard set to their interests.
The library
Curated content
- Psychiatry fundamentals
- Clinical library
- Clinical tools
- Stories from nurse practitioners
The portal
NP Psych Navigator
- Public pages, no sign-in
- Search with filters
- Free registration
- Subject interests
The result
Nurse practitioners
- A dashboard set to their interests
- Relevant information, quickly found
Recognition
A finalist, twice over.
In April 2021 NP Psych Navigator was named a finalist in two categories of an international site of the year competition, for 2020.
Healthcare
Finalist in the healthcare category.
Best online marketing implementation
Finalist for a specialist jury award.
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