Case study, 2020

Find it fast. Make it yours.

A portal for US nurse practitioners. For Allergan, now part of AbbVie, we built NP Psych Navigator: a curated library of clinical tools, education and peer stories, with search, filters and a personal dashboard.

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NP Psych Navigator home page in 2020: a curated library of clinical tools, educational resources and stories for US nurse practitioners

2award categories as a finalist, April 2021

At a glance

Client
Allergan (now AbbVie)
Sector
Healthcare education
Audience
Nurse practitioners in the US
What we did
Education portal with search, filters, registration and personal dashboards
Recognition
Finalist in two categories, international site of the year awards, April 2021
Years
2020

The challenge

So much to know. So little time.

There is a vast amount of information on mental illness. Nurse practitioners need the part that matters to them, without being buried in the rest.

The problem

Too much to wade through

  • A vast body of information and documents on mental illness
  • Practitioners with different interests and needs
  • Education that must appeal without overloading
  • A brand-new, unbranded website, built from scratch

What we built

A library that finds what matters

  • Public pages anyone can browse, with no account needed
  • Search with filters to drill down quickly
  • Free registration to choose subject interests
  • A personal dashboard that shows what is relevant
  • Clinical tools, education and stories from nurse practitioners in one place

How it works

Browse, search, then make it personal.

Anyone can browse. Nurse practitioners who register get a dashboard set to their interests.

  1. The library

    Curated content

    • Psychiatry fundamentals
    • Clinical library
    • Clinical tools
    • Stories from nurse practitioners

  2. The portal

    NP Psych Navigator

    • Public pages, no sign-in
    • Search with filters
    • Free registration
    • Subject interests

  3. The result

    Nurse practitioners

    • A dashboard set to their interests
    • Relevant information, quickly found

Recognition

A finalist, twice over.

In April 2021 NP Psych Navigator was named a finalist in two categories of an international site of the year competition, for 2020.

  • Healthcare

    Finalist in the healthcare category.

  • Best online marketing implementation

    Finalist for a specialist jury award.

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