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HubSpot | case study

HubSpot Marketing

 

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Our Services

Digital Strategy
Search Engine Optimisation
User Experience Design
PPC Campaigns
Digital Consultancy
Support & Maintenance
35
k
Contacts imported from Eventbrite, paid advertising, and integration with Umbraco
30
+
Courses promoted on Google via Performance Max
70
%
Event attendance increase from previous year
Oaklands College sought a digital marketing partner to optimise paid ads and SEO, aligning with its educational vision. This included importing 35,000+ contacts into HubSpot to unify data, enhance engagement, and boost applications through data-driven strategies, innovative campaigns, and a results-focused approach in collaboration with its in-house team.
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Digital Marketing - A Success Story

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Collaboration with Oaklands College

Marketing focused on PPC and email campaigns, designed for seamless integration with HubSpot.

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Beyond PPC – Full Digital Support

Provided digital marketing support, equipping the marketing team with HubSpot tools to enhance engagement and recruitment for a database of 35,000+ contacts.

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Supporting Key Teams

The core focus was the Marketing Team, while also providing support to the Commercial Team and Apprenticeships Department.

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Power of Digital Marketing

The project demonstrated the strategy's effectiveness, paving the way for future collaboration with Oaklands to achieve greater success.

Dedicated Landing Pages

  • Improved User Engagement – Simplified navigation allowed for a more efficient and enjoyable user experience.
  • Tailored Modules for Business Operations – Custom-built features provided seamless integration and optimised functionality.
  • Stronger Brand Identity – The design reflected the brand’s essence, ensuring a visually unified and compelling presence.
  • Modern, Easy-to-Navigate Interface – A sleek and intuitive design was developed to improve usability and accessibility.
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HubSpot Marketing Automation Workflows

  • Automated Email Campaigns – We designed smart workflows that send timely invite reminders and follow-ups, ensuring higher registration and attendance rates.
  • Insight-Driven Enhancement – Real-time analytics and AI-powered insights enabled Oaklands College to optimize campaigns and elevate engagement consistently.
  • Boosted Event Engagement – Personalised automated touchpoints, such as invite reminders, registration follow-ups, and exclusive event previews, drove higher attendance and participation.
  • Data-Driven Optimisation – Real-time analytics and AI-driven insights allowed Oaklands College to refine campaigns and improve member engagement continuously.

Google & Meta Ads Campaigns

  • Boosted Membership Growth – Compelling messaging paired with strategic ad placements increased sign-ups and renewals.
  • Enhanced Ad Efficiency – Ongoing performance analysis and optimization improved campaign ROI and effectiveness.
  • Improved Engagement Rates – Audience segmentation and A/B testing elevated interactions across Google and Meta platforms.
  • Targeted Outreach – Our data-driven strategy delivered ads to the right people, driving higher engagement and conversions.
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Thanks for everything in 2024 - You guys have been GREAT!

Peter Hudson
Peter Hudson | Marketing Manager
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