--- title: Oaklands College | Discover Digital description: A leading membership organisation sought to enhance its membership management capabilities by migrating from Microsoft Dynamics to HubSpot. --- ## Our Services Digital Strategy Search Engine Optimisation User Experience Design PPC Campaigns Digital Consultancy Support & Maintenance 35 k Contacts imported from Eventbrite, paid advertising, and integration with Umbraco 30 + Courses promoted on Google via Performance Max 70 % Event attendance increase from previous year [Oaklands College](https://www.oaklands.ac.uk/) sought a digital marketing partner to optimise paid ads and SEO, aligning with its educational vision. This included importing 35,000+ contacts into [HubSpot](https://www.hubspot.com/products/crm) to unify data, enhance engagement, and boost applications through data-driven strategies, innovative campaigns, and a results-focused approach in collaboration with its in-house team. ![AdobeStock_420455250](https://discoverdigital.com/hs-fs/hubfs/AdobeStock_420455250.jpeg?height=2000&name=AdobeStock_420455250.jpeg) ## Digital Marketing - A Success Story ![collab](https://discoverdigital.com/hs-fs/hubfs/collab.webp?width=1000&height=644&name=collab.webp) #### **Collaboration with Oaklands College** Marketing focused on PPC and email campaigns, designed for seamless integration with HubSpot. ![ppc](https://discoverdigital.com/hs-fs/hubfs/ppc.webp?width=1000&height=667&name=ppc.webp) #### **Beyond PPC – Full Digital Support** Provided digital marketing support, equipping the marketing team with HubSpot tools to enhance engagement and recruitment for a database of 35,000+ contacts. ![team support](https://discoverdigital.com/hs-fs/hubfs/team%20support.webp?width=1000&height=667&name=team%20support.webp) #### **Supporting Key Teams** The core focus was the Marketing Team, while also providing support to the Commercial Team and Apprenticeships Department. ![power of DM](https://discoverdigital.com/hs-fs/hubfs/power%20of%20DM.webp?width=1000&height=591&name=power%20of%20DM.webp) #### **Power of Digital Marketing** The project demonstrated the strategy's effectiveness, paving the way for future collaboration with Oaklands to achieve greater success. ## Dedicated Landing Pages - **Improved User Engagement** – Simplified navigation allowed for a more efficient and enjoyable user experience. - **Tailored Modules for Business Operations** – Custom-built features provided seamless integration and optimised functionality. - **Stronger Brand Identity** – The design reflected the brand’s essence, ensuring a visually unified and compelling presence. - **Modern, Easy-to-Navigate Interface** – A sleek and intuitive design was developed to improve usability and accessibility. ![open-event-nov](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/open-event-nov.webp?width=1200&length=1200&name=open-event-nov.webp) ![engineers-apprenticeships-summit-1](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/engineers-apprenticeships-summit-1.webp?width=1200&length=1200&name=engineers-apprenticeships-summit-1.webp) ![open-events-1-1](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/open-events-1-1.webp?width=1200&length=1200&name=open-events-1-1.webp) ![open-event-may](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/open-event-may.webp?width=1200&length=1200&name=open-event-may.webp) ![screencapture-campaign-oaklands-ac-uk-lambing-weekend-2025-02-27-17_39_30](https://6747498.fs1.hubspotusercontent-na1.net/hub/6747498/hubfs/screencapture-campaign-oaklands-ac-uk-lambing-weekend-2025-02-27-17_39_30.webp?width=1200&length=1200&name=screencapture-campaign-oaklands-ac-uk-lambing-weekend-2025-02-27-17_39_30.webp) ![hubspot marketing hub v2](https://discoverdigital.com/hs-fs/hubfs/hubspot%20marketing%20hub%20v2.jpg?width=562&height=450&name=hubspot%20marketing%20hub%20v2.jpg) ## HubSpot Marketing Automation Workflows - **Automated Email Campaigns **– We designed smart workflows that send timely invite reminders and follow-ups, ensuring higher registration and attendance rates. - **Insight-Driven Enhancement** – Real-time analytics and AI-powered insights enabled Oaklands College to optimize campaigns and elevate engagement consistently. - **Boosted Event Engagement **– Personalised automated touchpoints, such as invite reminders, registration follow-ups, and exclusive event previews, drove higher attendance and participation. - **Data-Driven Optimisation** – Real-time analytics and AI-driven insights allowed Oaklands College to refine campaigns and improve member engagement continuously. ## Google & Meta Ads Campaigns - **Boosted Membership Growth** – Compelling messaging paired with strategic ad placements increased sign-ups and renewals. - **Enhanced Ad Efficiency** – Ongoing performance analysis and optimization improved campaign ROI and effectiveness. - **Improved Engagement Rates** – Audience segmentation and A/B testing elevated interactions across Google and Meta platforms. - **Targeted Outreach** – Our data-driven strategy delivered ads to the right people, driving higher engagement and conversions. ![google and meta](https://discoverdigital.com/hubfs/google%20and%20meta.avif) > ## Thanks for everything in 2024 - You guys have been GREAT! 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