Case study, 2019

Inspire first. Then enquire.

Quintessentially Travel plans tailor-made luxury holidays. In December 2019 we launched its new website: built to inspire, with every enquiry passed straight to Salesforce.

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+446%new users a month after launch

At a glance

Client
Quintessentially Travel
Sector
Luxury travel
What we did
Website design and build, Salesforce integration, search optimisation
Launched
December 2019
Years
2019

The challenge

Luxury first. Then a next step.

The website had to look the part for a luxury clientele, act as the start of the holiday and turn interest into enquiries.

The brief

Inspire, then capture

  • Appeal to a luxury clientele from the first screen
  • Enough calls to action to start planning a bespoke trip
  • Enquiries handled in Salesforce
  • Regional teams in charge of their own content
  • Fully optimised for search

What we built

A website that starts the holiday

  • An inspiration grid with simple filters, returning destinations to match
  • High-quality images, resized for every device and browser
  • Enquiry forms connected to Salesforce
  • A widget library, so regional teams build their own pages
  • Regional versions of each page for a global audience
  • URLs and page names planned for search

How it works

From daydream to sales call.

Visitors explore, then enquire. Each enquiry lands in Salesforce as a record, so nothing is typed in twice.

  1. Explore

    The website

    • Inspiration grid
    • Filters to shape the results
    • Destinations to match
    • Regional versions

  2. Enquire

    Enquiry forms

    • Calls to action throughout
    • Details captured once

  3. Record

    Salesforce

    • Every enquiry as a record
    • No retyping

  4. Plan

    Sales team

    • Sees each enquiry in its CRM
    • Plans the bespoke trip

After launch

Mobile became the front door.

We built the site to work on every device. After launch, most visitors arrived on a phone.

  • Visitors on mobile, after launch84.29%
  • Visitors on mobile, before27.51%

3xthe share of visitors on mobile

Google Analytics, before and after the December 2019 launch. Source: our published case study.

The result

Growth after launch.

  • +446%new users a month
  • +103%page views a month
  • 350%+more sessions
  • 40%+drop in bounce rate

Google Analytics after the December 2019 launch. Source: our published case study.

Our services today

How we would build it now.

We build websites on HubSpot Content Hub and connect them to the CRM and the systems behind them.

  • Websites on HubSpot

    Websites designed, built and migrated on HubSpot Content Hub.

    HubSpot CMS websites

  • Custom API integrations

    Student records, membership and finance systems connected to HubSpot, hosted on Microsoft Azure.

    CRM integration on Azure

Next step

Keep your website, fix it or move it?

If your platform is near the end of its support, slow, hard to edit or hard to use, our website health check looks under the bonnet and gives you the cost of each option before you commit to anything.

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Planning your next website?

Tell us what your website has to do and what holds it back today. We will show you what keeping, fixing or moving it would involve.

HubSpot support from £496 a month, plus VAT. See pricing

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