Quintessentially Travel HubSpot Data Migration Case Study

Bounce Rate

446

New Monthly Users

103

Monthly Page Views

Data Volume

Migrating over 150,000 contacts, each with multiple data points, required meticulous planning and execution.

Complex Data Structures

The data in Microsoft Dynamics was complex, with various custom fields and relationships that needed to be accurately replicated in HubSpot.

Data Integrity

Ensuring data integrity was crucial during the migration, achieved through validation checks, deduplication, and automated error handling, which maintained accuracy and consistency for the Countryside Alliance team.

No Downtime

Minimizing system downtime during the migration to avoid disrupting the organisation's operations.

Inspiring Engagement: – Creating a visually captivating platform that serves as the starting point for clients' luxury travel experiences.
Seamless Salesforce Integration: – Ensuring that prospective client inquiries are efficiently captured and managed within Salesforce.
Global Content Management: – Facilitating regional teams to manage and tailor content effectively across different markets.
Mobile Optimization – Adapting to the increasing trend of mobile users by ensuring a responsive and intuitive mobile experience.

Innovative Design: – Developed a modern, state-of-the-art design utilizing high-quality, optimised imagery to captivate users and reflect the luxury brand ethos.
Enhanced User Experience: – Introduced an "inspiration grid" with visually appealing and easy-to-use filters, allowing users to explore and configure their bespoke travel experiences.
Robust CMS Implementation: – Leveraged Kentico MVC features, including cultured versions of pages, Page Builder, Smart Search, and custom widgets, empowering regional teams with autonomy in content management.
Salesforce Integration: – Seamlessly integrated the website with Salesforce to streamline the handling of prospective client inquiries.
SEO Optimisation: – Implemented strategic SEO enhancements, including optimised URL structures and page naming conventions, to improve search engine visibility.

User Engagement:
- Bounce rate decreased by over 40%
- Page views increased by more than 103%
Audience Growth:
- New users increased by over 400%
- Sessions grew by more than 350%.
Mobile Accessibility:
- Mobile users surged to 84.29% from 27.51%
- Tablet users increased by 253.25%
Operational Efficiency:
- Regional teams gained the ability to manage content independently, reducing reliance on centralised support.

"Discover Digital's expertise has been instrumental in transforming our digital presence. The new platform not only reflects our brand's luxury ethos but also enhances our ability to engage with clients globally. The team's dedication and innovative approach have exceeded our expectations."

Nabila Richardson, Head of Marketing, Quintessentially Travel

Elevating Luxury Travel Through Digital Innovation

Our Services

Dynamics 365 Migration

Data Volume

Complex Data Structures

Data Integrity

No Downtime

The Challenge

The Solution

The Results

"Discover Digital's expertise has been instrumental in transforming our digital presence. The new platform not only reflects our brand's luxury ethos but also enhances our ability to engage with clients globally. The team's dedication and innovative approach have exceeded our expectations."

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