Ifigenia Arampelou
Ifigenia Arampelou is Chief Marketing Officer of Discover Digital and has been a director since 2018. She leads the agency's marketing, writes The Marketing Diaries and helps clients get more from HubSpot, paid media and WhatsApp.
Latest articles
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HubSpot updates
The Marketing Diaries Series: From Kodak Moments to Instant Messaging
From Kodak film rolls to chat bubbles: how our WhatsApp and HubSpot integration sends images, links them to campaigns and tracks them in real time.
2 min read Read the article -
HubSpot updates
The Marketing Diaries Series. Don’t Be a Relic in Your Silo!
Discover how a PEZ dispenser, a dystopian TV show, & a wordplay inspired our approach to solving integration silos with a new WhatsApp x HubSpot product.
3 min read Read the article -
WhatsApp
Click-to-WhatsApp ads: how they work with HubSpot
How Click-to-WhatsApp ads on Facebook and Instagram open a chat with your business, how to set them up and how to connect them to HubSpot.
3 min read Read the article -
HubSpot updates
WhatsApp and HubSpot Integration
How WhatsApp Flows and HubSpot forms work together to capture structured contact data in a chat, with open and reply rates well above email and SMS.
6 min read Read the article -
Education
Navigating VAT Challenges with Digital Solutions
How UK independent schools can respond to 20% VAT on fees with digital marketing: SEO, paid media, email, events and website improvements.
4 min read Read the article -
Digital transformation
Running a Workshop to Define Audiences, Channels, and Personas
The primary aim of this workshop is to identify your target audiences, understand the channels that best reach them.
3 min read Read the article -
News
Discover Digital Joins the OutSystems Partner Group
In June 2024 Discover Digital joined a low-code platform's partner group, to help clients build and deploy business applications faster.
2 min read Read the article -
HubSpot updates
Discover Digital Is Proud to be a Certified HubSpot Partner!
Discover Digital proudly announces its HubSpot Partner certification, enhancing marketing with automation, CRM integration, and data-driven insights.
2 min read Read the article -
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HubSpot updates
Introduction to Revenue Operations (RevOps) and HubSpot
Revenue Operations (RevOps) aligns sales, marketing, and customer success teams to optimize revenue generation across the entire customer lifecycle.
3 min read Read the article
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