Ifigenia Arampelou
Ifigenia Arampelou is Chief Marketing Officer of Discover Digital and has been a director since 2018. She leads the agency's marketing, writes The Marketing Diaries and helps clients get more from HubSpot, paid media and WhatsApp.
Latest articles
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Digital transformation
Digital Strategy Workshop
Transform your digital landscape with Discover Digital. From workshops to solutions, we guide businesses through digital transformations. Start today!
2 min read Read the article -
Membership and charity
How Performance Max helps membership organisations find new members
How Google's Performance Max campaigns can help membership organisations reach new members across Search, YouTube, Display and Discover.
3 min read Read the article -
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Websites and CMS
How to choose a Headless CMS Platform and a Technology Partner
Explore key factors in choosing a headless CMS for your digital project. Discover Digital is your ideal technology partner for the journey.
3 min read Read the article -
Paid media
Common PPC Mistakes and how to Avoid them
Discover the common mistakes that can compromise the success of your PPC campaigns. Learn how to avoid these mistakes and optimize your advertising efforts
4 min read Read the article -
Paid media
How do I choose the right keywords for my PPC campaign?
Eight steps to choosing PPC keywords: goals, research, long-tail terms, search intent, match types, competitor keywords, refining and testing.
3 min read Read the article -
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Digital transformation
How do I Write an RFP for a Digital Project?
Learn to write a comprehensive RFP for your digital project—from defining goals to evaluating vendor proposals. Follow these essential steps.
4 min read Read the article -
SEO
Mastering SEO Optimization: Strategies to Boost Online Visibility
Discover effective SEO strategies and best practices to boost your website’s visibility, drive targeted traffic, and achieve your online goals.
3 min read Read the article -
Paid media
The Significance of Quality Leads
Discover why quality leads are essential for successful paid advertising campaigns and learn effective strategies for lead qualification in this article
3 min read Read the article -
Digital transformation
Five steps for your digital transformation
Five steps to start a digital transformation: assess where you are, set a digital strategy, choose the right technology, build the culture, adapt.
3 min read Read the article
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