Insights
Articles on HubSpot, WhatsApp automation, AI and paid media, explained in plain words by the team that does the work, with lessons from client projects.
Latest articles
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Digital transformation
The Marketing Diaries: What are META skills?
Discover how meta skills like adaptability, creativity, thinking, and critical thinking power digital marketers in an AI-driven, ever-changing landscape.
5 min read Read the article -
AI
The Marketing Diaries: What is LLM and MCP and should I care?
A plain guide to common AI terms, from LLM and MCP to agents, prompts and hallucinations, for people in law, finance, property, healthcare and education.
4 min read Read the article -
WhatsApp
The Marketing Diaries Series: From Dial Tones to WhatsApp Double Ticks
Explore how the shift from phone calls to WhatsApp is reshaping customer communication and what businesses can learn from it
2 min read Read the article -
Digital transformation
The Marketing Diaries Series: How to Decode RQ for Modern Business
How AI meets relic-inspired Relational Intelligence (RI), and how the two can help people work better in law, education and finance.
4 min read Read the article -
Digital transformation
The Marketing Diaries Series: The Relic of the Office
A nostalgic look at deserted desks and car parks, AI’s rise, and why human conversations still spark the magic behind great marketing.
4 min read Read the article -
HubSpot updates
The Marketing Diaries Series: From Kodak Moments to Instant Messaging
From Kodak film rolls to chat bubbles: how our WhatsApp and HubSpot integration sends images, links them to campaigns and tracks them in real time.
2 min read Read the article -
HubSpot updates
The Marketing Diaries Series. Don’t Be a Relic in Your Silo!
Discover how a PEZ dispenser, a dystopian TV show, & a wordplay inspired our approach to solving integration silos with a new WhatsApp x HubSpot product.
3 min read Read the article -
WhatsApp
Click-to-WhatsApp ads: how they work with HubSpot
How Click-to-WhatsApp ads on Facebook and Instagram open a chat with your business, how to set them up and how to connect them to HubSpot.
3 min read Read the article -
HubSpot updates
WhatsApp and HubSpot Integration
How WhatsApp Flows and HubSpot forms work together to capture structured contact data in a chat, with open and reply rates well above email and SMS.
6 min read Read the article
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