Insights

Latest articles

• HubSpot updates

  Claude, ChatGPT and your HubSpot data: the connectors explained

  HubSpot's connectors bring your CRM into the AI tools your team already uses. What they can and cannot do.

  6 October 2026 · 6 min read Read the article
• Education

  WhatsApp or email? What 63,000 messages taught one college

  Same applicants, five times the reads. What Oaklands College learned adding WhatsApp to admissions reminders, with six lessons for admissions teams.

  2 October 2026 · 6 min read Read the article
• WhatsApp

  Customer Agent on WhatsApp: when AI should answer, and when it should hand over

  HubSpot's Customer Agent answers on chat, email, WhatsApp and Messenger, with voice in public beta. Where it fits alongside Flowella.

  1 October 2026 · 7 min read Read the article
• HubSpot updates

  Is your CRM ready for agents? A practical look at Context Home

  HubSpot’s new Context Home scores how complete the business context behind its AI is, and shows the gaps. How we close them before agents go live.

  24 September 2026 · 6 min read Read the article
• HubSpot updates

  UNBOUND 2026: what HubSpot’s Fall Spotlight means for your team

  HubSpot’s Fall 2026 Spotlight: an all-new Breeze Assistant, a self-updating Smart CRM and Context Home. What is in beta, and what to switch on first.

  17 September 2026 · 6 min read Read the article
• Education

  Brockhurst and Marlston House: from hiding to thriving

  Brockhurst and Marlston House Schools, an independent boarding school, transformed their marketing strategy, boosting open morning attendance by over 80%.

  23 June 2026 · 6 min read Read the article
• HubSpot updates

  Flowella Press Release 23 January 2026

  Press release, 23 January 2026: Flowella, which turns HubSpot forms into WhatsApp Flows, is now listed in the HubSpot App Marketplace.

  23 January 2026 · 2 min read Read the article
• SEO

  The Marketing Diaries: AEO - Stop Chasing Clicks and Start Becoming the Answer

  Answer engine optimisation (AEO) explained: how to write content that AI tools can find, understand and quote, and why mentions now matter.

  23 January 2026 · 4 min read Read the article
• AI

  The Marketing Diaries: How to Build an AI Focused Marketing Team

  Build and lead an AI-focused marketing team with the right roles, tools, and strategies to scale campaigns, boost personalisation, and drive growth.

  27 September 2025 · 4 min read Read the article