Paid media

Google Ads, judged on what reaches HubSpot.

We never take a percentage of your ad spend. We run Search and Performance Max by course, product or event, build the page each ad points to and follow every lead into HubSpot, so you can see which searches turned into customers.

Book a callChat on WhatsApp
A father in a café on a market square looks through search results on his phone, with his child's school bag beside him

Google Ads at a glance

Partner status
Google Partner
Campaigns
Search, Performance Max and YouTube, with lead forms where they fit
Reporting
In HubSpot: contacts and deals on every plan, revenue from Marketing Hub Professional
Media
You pay Google directly for your ads
Our fee
For the work, never a percentage of your ad spend

Before we build anything

Where Google budgets leak.

We start with a review of your account, because the same problems turn up again and again.

What we often find

Spend that cannot be traced

Clickscounted, but not what they led to

  • Paying for searches of your own name that would have come anyway
  • Conversions that are not tracked, or tracked twice
  • Ads sent to the home page
  • Leads passed on with no record of where they came from
  • Reports that stop at the click

Discover Digital

Every lead traced in HubSpot

0%of your ad spend taken as our fee

  • An account review before anything new is built
  • A landing page for each campaign
  • Every enquiry a HubSpot record, with the ad that brought it
  • Lifecycle stages sent back to Google
  • Reports on enquiries, applications and revenue

The whole journey

From search to sale.

The ad, the page, the CRM record and the follow-up, set up together, so HubSpot can show which search started each sale.

  1. 1. The ad

    Google

    • Search ads on the words buyers use
    • Performance Max by course, product or event
    • YouTube for the same story in video
    • Lead forms on Google and YouTube

  2. 2. The page

    Landing page

    • A page built for the campaign
    • A HubSpot form or booking
    • Conversion tracking with consent mode

  3. 3. The record

    HubSpot

    • One contact record, with the ad that brought it
    • Lead form leads synced within two hours
    • Follow-up by email or WhatsApp
    • Lifecycle stages sent back to Google

  4. 4. The result

    The sale

    • Contacts and deals by campaign
    • Revenue set against media cost
    • Budget moved to what sells

HubSpot reports YouTube ads but does not attribute contacts to them, so we judge video by the searches and visits that follow.

HubSpot and Google

What your HubSpot plan adds.

The Google Ads connection works on every HubSpot plan. The higher Marketing Hub editions tell Google which leads became customers, and show revenue.

  • Every plan, including Free

    Connect Google Ads, track clicks to contacts, sync lead form leads, see cost per contact and deals, and build audiences from website visitors.

  • Marketing Hub Starter

    Send lifecycle stage changes and HubSpot form submissions back to Google through Enhanced Conversions, up to five events, and build audiences from HubSpot segments.

  • Professional and Enterprise

    Revenue from deals, ROI and cost per customer by campaign, every attribution model, and up to 50 or 100 conversion events.

Proof

Google in practice.

  • 30+Oaklands College courses promoted on Google through Performance Max
  • +160%same-day applications at Oaklands College's October 2025 open days, with ads and WhatsApp working together
  • 80%+rise in open morning attendance at Brockhurst and Marlston House Schools, from the whole programme of ads, pages and WhatsApp

Oaklands College case study (2026). Brockhurst and Marlston House Schools, as published on our blog, June 2026.

Google Partner

What Google Partner means.

Google checks its partners every day: the health of the accounts they manage, the spend across those accounts, and that enough of their strategists hold Google Ads certifications. Our profile lists certifications in Search, Display and Video.

For you, it means the account is set up the way Google expects, and somebody here knows where the problems hide.

About our Google partnership

Paid media

Planned with your other channels.

Questions about Google Ads

Do you take a percentage of our ad spend?

No. You pay the ad platforms directly for your media, and you pay us for the work, on a monthly plan or a day rate. Our fee is never a share of your budget. See pricing.

Do you build the campaigns in Google Ads or in HubSpot?

In Google Ads, where every setting is available. HubSpot tracks the clicks, holds the leads and reports the results. HubSpot can create Search and Performance Max campaigns too, which suits simple accounts.

Can Google learn which leads became customers?

Yes, from Marketing Hub Starter. HubSpot sends lifecycle stage changes and form submissions to Google through Enhanced Conversions, so bidding can favour the searches that bring customers. These events carry a fixed value, such as your average deal size; sending each deal's real amount needs a custom build.

Can we target our HubSpot contacts on Google?

Sometimes. HubSpot syncs segments to Google as Customer Match audiences, but Google only allows targeting with them for accounts with 90 days of history and more than US$50,000 of lifetime spend. Other accounts can still use the lists to observe and to exclude, for example to stop paying for people who are already customers.

Will HubSpot and Google Ads show the same numbers?

No, and they should not. Google counts actions, such as clicks and conversions; HubSpot counts people, the contacts who clicked and then filled in a form. We report both and explain the gap.

Can you review our current account?

Yes. We look at where the budget goes after the click, what is tracked and what reaches your CRM, and tell you what we would change first. Ask for a paid media review.

Are you a Google Partner?

Yes. Discover Digital is a Google Partner. See our Google partnership.

Line up your CRM, conversations and AI.

Tell us what is slowing your organisation down. We will show you what HubSpot, WhatsApp and AI can do about it.

Chat on WhatsApp

Book a call