Case study, 2009

Islamic insurance, bought online.

The UK's first Islamic motor and home insurer, sold direct and on MoneySupermarket.com. We built Salaam's whole policy lifecycle online, from quote and buy to renewal, and the live link that priced its cover alongside other insurers on MoneySupermarket.com.

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Salaam Halal insurance home page, with Get a quote now buttons for car and home insurance

12,000quotes a day: the load we tested it for

At a glance

Client
Salaam Insurance (Salaam Halal insurance)
Sector
Islamic motor and home insurance
Where
United Kingdom
What we did
Quote and buy, the full policy lifecycle, price comparison link, payments, documents
Years
Live in 2009

The challenge

Good value, true to faith.

Salaam was the UK's first insurer to offer Islamic motor and home cover. Its promise: good value insurance without compromising the principles of your faith.

Keeping that promise took more than a website. Salaam needed every stage of a policy online, and its prices on the comparison sites where people shop for cover.

  • Every stage of a policy, online
  • Prices on MoneySupermarket.com, in real time
  • Fast and reliable under comparison-site volumes

The work

A quote, step by step.

A short, guided form: the postcode finds the address and a vehicle lookup finds the car. Quotes and policy documents wait in My Account.

Salaam car insurance quote form asking for your details, with a progress bar and a Find My Address button
The Salaam car insurance quote form: your details, with the address found from the postcode.

How the comparison link worked

Priced live on MoneySupermarket.

A shopper fills in one form on MoneySupermarket.com. Salaam's system prices the risk in real time and sends back a premium and a link to buy.

  1. Shop

    MoneySupermarket.com

    • One form, many insurers
    • Salaam's acceptance rules applied first
    • Quotes listed side by side

  2. Price

    Salaam's quote engine

    • Called over a web service
    • Prices the risk in real time
    • Stores the quote for later
    • Returns the premium and a link

  3. Buy

    Salaam's website

    • Postcode and vehicle lookup
    • Lloyds card payments with 3D Secure
    • Quotes and documents in My Account

  4. Run

    Policy administration

    • Total Systems Ultima
    • INVU document generation
    • Changes, renewals and cancellations

Sources: our published Salaam Insurance case study, and our article on insurance aggregators (2021).

The lifecycle

The whole policy, online.

Not just a quote form. Every stage of a Salaam policy was handled online, in one system.

  1. Quote and buy

    Bought direct or through MoneySupermarket.com, and paid for by card with 3D Secure.

  2. Change it

    Mid-term adjustments to a live policy.

  3. Renew it

    Renewals, with quotes and policy documents kept in My Account.

  4. Cancel or lapse

    Cancellations and lapses, handled in the same system as everything else.

By the numbers

Built for comparison-site traffic.

  • 12,000quotations a day: the load it was tested for
  • 2ways to buy: direct, or through MoneySupermarket.com
  • 1stUK insurer to offer Islamic motor and home cover

Our published Salaam Insurance case study.

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Phone
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