Case study

From hidden gem to busy open mornings.

A remarkable school that too few families knew about. Since early 2025 we have run its marketing on HubSpot, Meta, Google and WhatsApp. Open morning attendance is up by more than 80%.

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Pupils on the lawn in front of Brockhurst and Marlston House, beside the figure: 80% increase in open morning attendance

At a glance

Client
Brockhurst and Marlston House Schools
Sector
Independent prep school, nursery and boarding
Where
Hermitage, near Newbury, West Berkshire
What we did
HubSpot, open morning pages and booking, Meta and Google ads, WhatsApp through Flowella
Years
2025 to today

The challenge

Plenty to offer. Too few who knew.

Independent schools face one of the hardest markets in years. VAT on fees has made families more cautious, and some are choosing state schools instead.

Before

A hidden gem

  • A Great Hall, boarding and a nursery that too few local families knew about
  • The nursery hidden inside the wider school's marketing
  • Open morning registration on Google Forms
  • An old website with little tracking
  • No way to see which marketing was working

After

Seen, booked and measured

+80%open morning attendance, from our article of 23 June 2026

  • HubSpot tracking on the school's website
  • A video-led landing page for each open morning
  • HubSpot booking forms in place of Google Forms
  • Meta campaigns with new school video for each round
  • A Google campaign of its own for the nursery
  • The school's own WhatsApp number, through Flowella

How it fits together

From a video to a booking.

Every route ends in a HubSpot booking, so the school can see which campaign each booking came from.

  1. Reach

    Where families see the school

    • Meta video ads for open mornings and open days
    • Google Performance Max for the nursery
    • Brand campaigns between admissions events
    • Banners at a local fitness centre

  2. Book

    Open morning pages

    • A landing page for each open morning
    • School video at the centre
    • Video that plays inside the Facebook app
    • A HubSpot booking form

  3. Record

    HubSpot

    • Every booking on a contact record
    • Tracking on the school's website
    • The campaign behind each booking

  4. Talk

    WhatsApp

    • The school's own WhatsApp number
    • Run through Flowella, our sister company

We never take a percentage of ad spend. We adjust the campaigns to what the bookings show.

How it unfolded

From open mornings to all year.

It started with HubSpot and a booking form. Now four channels run as one programme.

  1. Early 2025, done

    HubSpot

    The school moves onto HubSpot, with tracking on its website.

  2. Spring 2025, done

    Open mornings

    A video-led landing page and HubSpot booking form for each open morning, with Meta campaigns sending local families to them.

  3. Sep 2025, done

    WhatsApp

    The school gets its own WhatsApp number, as one of the first schools on Flowella.

  4. Nov 2025, done

    The nursery

    A Google Performance Max campaign of its own, so the nursery stands out in a crowded early years market.

  5. Mar 2026, done

    New video

    Fresh school video for the next round of ads.

  6. Jun 2026, done

    Up more than 80%

    Open morning attendance up by more than 80%, as reported in our article of 23 June 2026. Summer brand ads keep the school visible.

  7. Now, happening now

    All year round

    HubSpot, Meta, Google and WhatsApp run as one programme, adjusted as the results come in.

“Having been introduced to Flowella by Discover Digital, we noticed the difference in engagement and success immediately.”

Harper, R.Brockhurst and Marlston House Schools, in a review of Flowella on the HubSpot App Marketplace, September 2026

Services used

The services behind this work.

  • HubSpot

    Tracking on the school's website, and a landing page and HubSpot booking form for each open morning.

    HubSpot services

  • Meta and Google ads

    Video-led Meta campaigns for open mornings, and a Performance Max campaign of its own for the nursery.

    Paid media

  • WhatsApp

    The school's own WhatsApp number, as one of the first schools on Flowella.

    WhatsApp Automation

Next step

Fill your next open morning.

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