Ifigenia Arampelou
Ifigenia Arampelou is Chief Marketing Officer of Discover Digital and has been a director since 2018. She leads the agency's marketing, writes The Marketing Diaries and helps clients get more from HubSpot, paid media and WhatsApp.
Latest articles
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Education
WhatsApp or email? What 63,000 messages taught one college
Same applicants, five times the reads. What Oaklands College learned adding WhatsApp to admissions reminders, with six lessons for admissions teams.
6 min read Read the article -
Education
From Hiding to Thriving
Brockhurst and Marlston House Schools an independent boarding school transformed their marketing strategy, boosting open morning attendance by over 80%
6 min read Read the article -
HubSpot updates
Flowella Press Release 23 January 2026
Press release, 23 January 2026: Flowella, which turns HubSpot forms into WhatsApp Flows, is now listed in the HubSpot App Marketplace.
2 min read Read the article -
AI
The Marketing Diaries: How to Build an AI Focused Marketing Team
Build and lead an AI-focused marketing team with the right roles, tools, and strategies to scale campaigns, boost personalisation, and drive growth.
4 min read Read the article -
Digital transformation
The Marketing Diaries: What are META skills?
Discover how meta skills like adaptability, creativity, thinking, and critical thinking power digital marketers in an AI-driven, ever-changing landscape.
5 min read Read the article -
AI
The Marketing Diaries: What is LLM and MCP and should I care?
A plain guide to common AI terms, from LLM and MCP to agents, prompts and hallucinations, for people in law, finance, property, healthcare and education.
4 min read Read the article -
WhatsApp
The Marketing Diaries Series: From Dial Tones to WhatsApp Double Ticks
Explore how the shift from phone calls to WhatsApp is reshaping customer communication and what businesses can learn from it
2 min read Read the article -
Digital transformation
The Marketing Diaries Series: How to Decode RQ for Modern Business
Discover how AI meets relic‑inspired Relational Intelligence (RI) to transform law, education & finance by unlocking human potential and efficiency.
4 min read Read the article -
Digital transformation
The Marketing Diaries Series: The Relic of the Office
A nostalgic look at deserted desks and car parks, AI’s rise, and why human conversations still spark the magic behind great marketing.
4 min read Read the article
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